{"id":3030,"date":"2024-07-22T13:32:03","date_gmt":"2024-07-22T13:32:03","guid":{"rendered":"https:\/\/hcc.ubuntu.staging.creo.dev\/?p=3030"},"modified":"2024-07-22T13:43:04","modified_gmt":"2024-07-22T13:43:04","slug":"lansio-ymgyrch-cig-oen-cymru-pgi-2024-yn-sioe-frenhinol-cymru","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/cy\/newsroom\/lansio-ymgyrch-cig-oen-cymru-pgi-2024-yn-sioe-frenhinol-cymru\/","title":{"rendered":"Lansio ymgyrch Cig Oen Cymru PGI 2024 yn Sioe Frenhinol Cymru"},"content":{"rendered":"<p>Mae Hybu Cig Cymru (HCC) wedi cyhoeddi cychwyn ymgyrch Cig Oen Cymru PGI 2024 yr wythnos hon yn Sioe Frenhinol Cymru.<\/p>\n<p>Mae\u2019r corff sydd yn hybu cig coch Cymru yn dechau ei ymgyrch flynyddol i hysbysebu brandiau ar gyfer y farchnad gartref ar ddiwrnod cyntaf sioe amaethyddol fwyaf Cymru gyda hysbysebion teledu Cig Oen Cymru yn ymddangos ar ITV o ddydd Llun 22 Gorffennaf, sef diwrnod cyntaf Sioe Frenhinol Cymru.<\/p>\n<p>O dan yr is-bennawd \u2018Unigryw i Gymru: Arbenigwyr yn eu maes\u2019, mae\u2019r ymgyrch yn rhoi ffermwyr Cymru ar y blaen, gyda ffermwr defaid o Ddinas Mawddwy, Lisa Markham, yn serennu mewn hysbyseb deledu. Wedi\u2019i ffilmio ar fferm deuluol draddodiadol Lisa, mae tirwedd garw a dramatig Cymru yn cael ei hamlygu yn yr hysbyseb, yn ogystal \u00e2\u2019r ffordd naturiol a chynaliadwy y mae Cig Oen Cymru yn cael ei gynhyrchu. Bydd yr hysbyseb deledu yn ymddangos yn ystod oriau brig \u2013 cyn rhaglenni poblogaidd fel <em>This Morning<\/em> a <em>Coronation Street.<\/em><\/p>\n<p>Yn ogystal \u00e2 Lisa, mae\u2019r ffermwyr defaid Cymreig, Emily Jones o Dregaron yn y Canolbarth a\u2019r brodyr Ben ac Ethan Williams o Bentyrch yn y De, hefyd yn ymddangos mewn hysbysebion digidol a phrint.<\/p>\n<p>Bydd hyrwyddiadau ar sianeli teledu ITV, Sky ac S4C o fis Gorffennaf hyd at ddiwedd mis Hydref. Bydd yr ymgyrch hefyd yn cynnwys hysbysebion y tu allan i\u2019r cartref, hysbysebion print yng nghylchgrawn Taste Blas a hysbysebion digidol ar draws llwyfannau cyfryngau cymdeithasol. Yn ogystal, bydd yna hysbysebion radio o fis Gorffennaf i fis Hydref ar sianeli Global Media, gan gynnwys Smooth Radio a Classic FM. Bydd yr ymgyrch yn targedu siopwyr yng Nghymru a de ddwyrain Lloegr ac yn canolbwyntio ar ardaloedd lle mae Cig Oen Cymru ar gael yn y cyffiniau i siopwyr.<\/p>\n<p>Mae\u2019r ymgyrch yn adeiladu ar lwyddiannau ymgyrch Cig Oen Cymru 2023 pan gafwyd cynnydd o 26%\u00a0 yn yr ymwybyddiaeth o\u2019r brand a chynnydd o 7% yn y duedd i brynu. \u00a0Gwelwyd yr ymgyrch bron i 24 miliwn o weithiau y llynedd.<\/p>\n<p>Dywedodd Swyddog Gweithredol Ymgyrchoedd HCC, Philippa Gill: \u201cEleni byddwn yn targedu pobl ifanc sy\u2019n hoffi bwyd, pobl traddodiadol eu hagwedd, pobl sy\u2019n coginio yn eu cartrefi\u00a0 a bwytawyr moesegol \u2013 a bydd ein negeseuon yn canolbwyntio ar gynaliadwyedd, ansawdd, blas, amlbwrpasedd ac iechyd. Trwy ddefnyddio\u2019r dull strategol hwn, byddwn yn targedu\u2019r bobl sydd fwyaf tebygol o brynu Cig Oen Cymru gyda negeseuon a fydd yn berthnasol iddyn nhw ac yn sicrhau gwerth am arian ac effeithlonrwydd i\u2019r talwyr ardoll.<\/p>\n<p>Cafwyd canlyniadau cadarnhaol i sector Cig Oen Cymru y lynedd, ac felly rydym yn adeiladu ar y llwyddiant hwnnw ac yn dyrchafu\u2019r neges \u2018Unigryw i Gymru: Arbenigwyr yn eu Maes\u2019 ar gyfer ymgyrch 2024 ar ei newydd wedd.\u201d<\/p>\n<p>Ychwanegodd Pennaeth Marchnata Strategol a Chysylltiadau HCC, Laura Pickup: \u201cRydym yn edrych ymlaen at hyrwyddo ein ffermwyr yn ein hymgyrch Cig Oen Cymru eto eleni. \u00a0Mae eu hymroddiad i gynhyrchu Cig Oen Cymru cynaliadwy a maethlon i\u2019r safonau uchaf yn rhywbeth yr ydym yn falch o\u2019i ddathlu drwy gyfrwng ein hymgyrch.<\/p>\n<p>\u201cCadwch eich llygaid ar agor am hysbysebion dros y misoedd nesaf a chofiwch ymweld \u00e2 \u00a0<a href=\"http:\/\/www.eatwelshlambandbeef.com\">www.eatwelshlambandbeef.com<\/a> \u00a0am ryseitiau Cig Oen Cymru blasus a mwy o wybodaeth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mae Hybu Cig Cymru (HCC) wedi cyhoeddi cychwyn ymgyrch Cig Oen Cymru PGI 2024 yr wythnos hon yn Sioe Frenhinol Cymru. Mae\u2019r corff sydd yn hybu cig coch Cymru yn dechau ei ymgyrch flynyddol i hysbysebu brandiau ar gyfer y farchnad gartref ar ddiwrnod cyntaf sioe amaethyddol fwyaf Cymru gyda hysbysebion teledu Cig Oen Cymru &hellip; <a href=\"https:\/\/meatpromotion.wales\/cy\/newsroom\/lansio-ymgyrch-cig-oen-cymru-pgi-2024-yn-sioe-frenhinol-cymru\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":3028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marchnata"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lansio ymgyrch Cig Oen Cymru PGI 2024 yn Sioe Frenhinol Cymru - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. 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