{"id":4050,"date":"2024-10-08T14:41:53","date_gmt":"2024-10-08T14:41:53","guid":{"rendered":"https:\/\/hcc.ubuntu.staging.creo.dev\/?p=4050"},"modified":"2024-10-08T15:20:43","modified_gmt":"2024-10-08T15:20:43","slug":"ymgyrch-cig-oen-beth-amdani-yn-cyrraedd-miliynau-ledled-y-dg","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/cy\/newsroom\/ymgyrch-cig-oen-beth-amdani-yn-cyrraedd-miliynau-ledled-y-dg\/","title":{"rendered":"Ymgyrch Cig Oen \u2013 Beth Amdani yn cyrraedd miliynau ledled y DG"},"content":{"rendered":"

Yn ystod wythnos gyntaf mis Medi bu\u2019r\u00a0 \u2018Wythnos Caru Cig Oen\u2019 flynyddol\u00a0 yn\u00a0 dathlu hyblygrwydd a blas danteithiol a naturiol\u00a0 cig oen, ac roedd cyfle hefyd gan bawb i roi cynnig ar gig oen mewn ffyrdd gwahanol.<\/p>\n

Roedd yr ymgyrch \u2018Cig Oen \u2013 Beth Amdani\u2019 eleni wedi cyrraedd bron i ddwy filiwn o ddefnyddwyr ar draws y cyfryngau cymdeithasol yn dilyn cydweithrediad rhwng y pedwar bwrdd ardoll cig coch yn y DG. Dan arweiniad Quality Meat Scotland (QMS), gyda chefnogaeth y Bwrdd Datblygu Amaethyddiaeth a Garddwriaeth (AHDB), Hybu Cig Cymru (HCC) a’r Comisiwn Da Byw a Chig (LMC), fe\u2019i cefnogwyd hefyd\u00a0 gan y Gymdeithas Ddefaid Genedlaethol (NSA), ar y cyd ag Undeb Cenedlaethol y Ffermwyr, Undeb Cenedlaethol Ffermwyr yr Alban, Undeb Ffermwyr Ulster a\u2019r Tractor Coch.<\/p>\n

Cynhaliwyd gweithgareddau ledled y DG , pan roddwyd ysbrydoliaeth drwy gyfrwng ryseitiau newydd blasus, baneri wrth g\u00e2t y fferm, pecynnau hyrwyddo mewn siopau ac ymgysylltu \u00e2 dylanwadwyr y cyfryngau cymdeithasol.<\/p>\n

Yng Nghymru, cyrhaeddodd HCC gannoedd o filoedd o gyfrifon cyfryngau cymdeithasol a chael canlyniadau rhagorol yn sgil y cynnwys Cig Oen \u2013 Beth Amdani. Trwy gyfrwng ei gylchlythyr addysg, fe rannodd HCC fanylion hefyd am bwysigrwydd bwyta cig oen i blant.<\/p>\n

Dywedodd Pennaeth Marchnata Strategol a Chysylltiadau HCC, Laura Pickup: \u201cRoedd Wythnos Caru Cig Oen yn gyfle gwych i ni ymgysylltu \u00e2 defnyddwyr yma yng Nghymru, yn ogystal ag mewn rhannau eraill o\u2019r DG, drwy gydweithio \u00e2 byrddau ardoll eraill yn Lloegr, yr Alban a Gogledd Iwerddon.<\/p>\n

\u201cRoedd y fenter newydd hon, sy\u2019n targedu\u2019r defnyddiwr ac yn dathlu popeth anhygoel am gig oen, yn sicrhau ymgyrch eang ei chyrhaeddiad yn ystod Wythnos Caru Cig Oen.\u00a0 Roedd yn gyson o ran golwg a naws ond roedd hefyd yn caniat\u00e1u negeseuon rhanbarthol eu naws.\u201d<\/p>\n

Ychwanegodd Swyddog Gweithredol Ymgyrchoedd HCC, Philippa Gill: \u201cMae cig oen yn gynnyrch amlbwrpas o ansawdd uchel sydd \u00e2 llawer o doriadau gwahanol i\u2019w darganfod. Drwy gydol yr wythnos ymgyrchu, roeddem yn hyrwyddo\u2019r llu o ffyrdd y gellir mwynhau cig oen \u2013 yn amrywio o ginio syml yn ystod yr wythnos i brydau rhost traddodiadol ar y Sul.\u201d<\/p>\n

Roedd gan QMS gefnogaeth gref i’r ymgyrch gan ddylanwadwyr a oedd yn coginio ryseitiau Cig Oen yr Alban ar TikTok ac Instagram. Cyrhaeddodd y rhain \u00a0tua 200,000 o ddefnyddwyr – llawer ohonynt yn arbed a rhannu’r ryseitiau, gan ddangos bod gan bobl awydd i goginio o hyd. Datblygwyd ryseitiau newydd yn arbennig ar gyfer yr ymgyrch, gan gynnwys\u00a0 Harissa Scotch Lamb <\/a>\u00a0a\u00a0 Scotch Lamb Kleftiko<\/a> ac wrth gyfeirio post cymdeithasol cafwyd cynnydd yn y defnydd o\u2019r adran ryseitiau ar wefan Make it Scotch. O ran y wasg leol, llwyddodd ymdrechion QMS i gyrraedd tua 400,000 o fewn teitlau\u2019r Alban.<\/p>\n

Dywedodd Cyfarwyddwraig Farchnata QMS , Emma Heath: \u201cTrwy gydweithio \u00e2 byrddau ardollau eraill yng Nghymru, Lloegr a Gogledd Iwerddon i lansio\u2019r ymgyrch hon, fe gafwyd cysondeb yn y negeseuon ar draws y DG.<\/p>\n

\u201cMae wythnos gyntaf mis Medi, sef y tymor brig ar gyfer cig oen y tymor newydd, yn gyfle perffaith i annog defnyddwyr nid yn unig i\u2019w brynu, ond hefyd i brofi pa mor hawdd yw coginio a\u2019r cig a pha mor flasus ydyw.\u00a0 Mae canlyniadau\u2019r ymgyrch yn addawol dros ben.\u201d<\/p>\n

Dangosodd canlyniadau AHDB fod ei gynnwys wedi cael ei wylio ar y cyfryngau cymdeithasol dros 5.8 miliwn o weithiau. Roedd hyn yn cynnwys y fideos (heb yr ailchwarae), a gafodd eu chwarae dros filiwn a hanner o weithiau. Yn ogystal, anfonodd y sefydliad daflenni ryseitiau, sticeri ymgyrch a thaflenni gweithgareddau plant i filoedd o siopau cig a sicrhau bod dros hanner miliwn o sticeri\u2019r ymgyrch yn cael eu gosod ar becynnau cig oen yn siopau pum m\u00e2n-werthwr.<\/p>\n

Dywedodd Carrie McDermid, Pennaeth Marchnata Mewnwladol AHDB: \u201cDangosodd Wythnos Caru Cig Oen eleni yr angerdd a\u2019r undod yn ein diwydiant, gan ddod \u00e2 byrddau ardoll, ffermwyr, cogyddion a defnyddwyr ynghyd i ddathlu amlbwrpasedd cig oen o Brydain. Cafodd llawer eu hysbrydoli gan thema \u2018Cig Oen \u2013 Beth Amdani\u2019 i archwilio ryseitiau newydd, a chafodd r\u00f4l hollbwysig ffermwyr wrth gynhyrchu cig oen o ansawdd uchel ei hamlygu.\u00a0 Felly, rydym wrth ein bodd \u00e2\u2019r effaith gadarnhaol a gafodd.\u201d<\/p>\n

Yng Ngogledd Iwerddon, dewisodd yr LMC i lansio ei raglen addysg \u00f4l-gynradd ar gyfer 2024-25 yn ystod Wythnos Caru Cig Oen. \u00a0Archebwyd 400 o arddangosiadau a oedd yn rhoi cyfle i ddisgyblion goginio cig oen a\u2019i flasu.<\/p>\n

Dywedodd Prif Weithredwr yr LMC, Colin Smith: \u201cMae Wythnos Caru Cig Oen yn taflu goleuni ar holl rinweddau cynhyrchu defaid yn y DG yn ogystal ag amlygu amlbwrpasedd cig oen a\u2019i rinweddau maethol.<\/p>\n

\u201cMae gennym stori gadarnhaol iawn i\u2019w hadrodd, o\u2019r fferm hyd at y fforc, a phob blwyddyn rydym yn edrych ymlaen at rannu negeseuon allweddol trwy gyfyngau print, radio a digidol yn ystod wythnos gyntaf mis Medi, yn ogystal \u00e2 lansio ein rhaglen addysg.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yn ystod wythnos gyntaf mis Medi bu\u2019r\u00a0 \u2018Wythnos Caru Cig Oen\u2019 flynyddol\u00a0 yn\u00a0 dathlu hyblygrwydd a blas danteithiol a naturiol\u00a0 cig oen, ac roedd cyfle hefyd gan bawb i roi cynnig ar gig oen mewn ffyrdd gwahanol. Roedd yr ymgyrch \u2018Cig Oen \u2013 Beth Amdani\u2019 eleni wedi cyrraedd bron i ddwy filiwn o ddefnyddwyr ar … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":4048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marchnata"],"acf":[],"yoast_head":"\nYmgyrch Cig Oen \u2013 Beth Amdani yn cyrraedd miliynau ledled y DG - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. 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