{"id":6236,"date":"2026-03-12T16:10:17","date_gmt":"2026-03-12T16:10:17","guid":{"rendered":"https:\/\/meatpromotion.wales\/?p=6236"},"modified":"2026-03-12T16:10:17","modified_gmt":"2026-03-12T16:10:17","slug":"twf-sylweddol-yn-niddordeb-defnyddwyr-wedii-amlygu-gan-ymgyrch-cig-oen-cymru-2025-26","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/cy\/newsroom\/twf-sylweddol-yn-niddordeb-defnyddwyr-wedii-amlygu-gan-ymgyrch-cig-oen-cymru-2025-26\/","title":{"rendered":"Twf sylweddol yn niddordeb defnyddwyr wedi&#8217;i amlygu gan ymgyrch Cig Oen Cymru 2025\/26"},"content":{"rendered":"<p><span data-olk-copy-source=\"MessageBody\">Mae Hybu Cig Cymru (HCC) wedi cyhoeddi canlyniadau cryf o&#8217;i ymgyrch farchnata ddiweddaraf ar gyfer Cig Oen Cymru ar \u00f4l cyrraedd dros dair miliwn o gartrefi a gafodd eu targedu ledled Cymru a Lloegr.<\/span><\/p>\n<p>Gan adeiladu ar effaith gadarnhaol yr ymgyrch &#8216;<em>Unigryw i Gymru<\/em>.\u00a0<em>Arbenigwyr yn eu Maes\u2019<\/em>\u00a0yn 2023 a 2024, parhaodd HCC i ddefnyddio negeseuon brand craidd, drwy gydol 2025 ac i mewn i 2026, gyda chefnogaeth asedau creadigol wedi&#8217;u hadnewyddu. Roedd y delweddau a&#8217;r straeon wedi&#8217;u diweddaru yn atgyfnerthu rhinweddau naturiol, maethlon a thraddodiadol Cig Oen Cymru drwy gydol yr haf a&#8217;r hydref &#8211; wedi&#8217;u hamseru i gyd-fynd ag adeg brig y cynnyrch ar gyfer argaeledd.<\/p>\n<p>O ran argraffiadau, gwelwyd yr ymgyrch aml-gyfrwng dros 34 miliwn o weithiau, sef cynnydd o 55% mewn cymhariaeth \u00e2\u2019r flwyddyn flaenorol, ac roedd yn gyfrifol am dros 200,000 o gliciadau i wefan defnyddwyr Cig Oen Cymru a Chig Eidion Cymru \u2013 lle mae llwythi o ryseitiau ac awgrymiadau coginio. Mae hyn yn gynnydd o 77% oddi ar 2024, gan ddangos twf sylweddol o ran ymgysylltiad a diddordeb defnyddwyr.<\/p>\n<p>Am y tro cyntaf, defnyddiodd HCC dechnoleg hysbysebu arbenigol (AdMaxim) i gyfeirio cynulleidfaoedd at f\u00e2n-werthwyr ledled Cymru a Lloegr sydd \u00e2 chyflenwad o Gig Oen Cymru. Bu hyn yn gyfrifol am dros bedair miliwn o argraffiadau, gyda mwy na 10,000 o ddefnyddwyr yn chwilio am gyflenwyr ac ysbrydoliaeth ar gyfer ryseitiau.<\/p>\n<p>Hefyd, bu hysbysebion teledu yn chwarae rhan ganolog. Darlledwyd hysbyseb Cig Oen Cymru trwy Sky i gartrefi wedi&#8217;u targedu yn ne-ddwyrain Lloegr, lle nododd tri o bob pump o wylwyr eu bod yn teimlo&#8217;n fwy cadarnhaol ynghylch ffermwyr Cymru ar \u00f4l gweld yr ymgyrch. Roedd defnyddwyr yn teimlo\u2019n fwy cadarnhaol ynghylch Cig Oen Cymru fel brand premiwm ar \u00f4l gwylio\u2019r hysbyseb. Ar S4C, gwelwyd yr hysbyseb, o leiaf unwaith, mewn dros 800,000 o gartrefi, gyda chynnydd nodedig ym mis Tachwedd wrth i bobl wylio Gemau Rhyngwladol yr Hydref.<\/p>\n<p>Ymddangosodd y cyn-chwaraewr rygbi a\u2019r\u00a0 llysgennad brand Jonathan \u2018Fox\u2019 Davies mewn fideos o ryseitiau a chynnwys cyfryngau cymdeithasol, gan gyfrannu dilysrwydd a hygrededd\u00a0 i hybu ymgysylltiad. Bu hyn yn ysbrydoliaeth i ddefnyddwyr er mwyn dewis Cig Oen Cymru am ei flas, ei ansawdd a&#8217;i gysylltiad \u00e2 threftadaeth ffermio Cymru. Pan ofynnwyd iddo sut roedd yn teimlo wrth weithio ar yr ymgyrch, dywedodd Jonathan:<\/p>\n<blockquote><p><em><b>\u201cFel Cymro balch, a rhywun sy\u2019n dwlu ar ei fwyd, mae\u2019n wych bod yn gweithio gyda Chig Oen Cymru. Rwy\u2019n gwybod pa mor bwysig yw treftadaeth ffermio i\u2019n cymunedau gwledig a\u2019r rhan y mae\u2019n ei chwarae wrth gadw\u2019r economi a\u2019r cymunedau\u2019n fyw.\u201d\u00a0<\/b><\/em><i><\/i><\/p><\/blockquote>\n<p>Dywedodd Arweinydd Ymgysylltiad Brand HCC, Pip Gill:<\/p>\n<blockquote><p><em><b>\u201c<\/b><\/em><strong><i>Mae canlyniadau ymgyrch 2025\/26 HCC yn dangos momentwm cryf i frand Cig Oen Cymru ac yn tynnu sylw at werthfawrogiad cynyddol y defnyddwyr o\u2019i darddiad, ei gynaliadwyedd a\u2019i ansawdd premiwm.\u201d<\/i><\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Mae Hybu Cig Cymru (HCC) wedi cyhoeddi canlyniadau cryf o&#8217;i ymgyrch farchnata ddiweddaraf ar gyfer Cig Oen Cymru ar \u00f4l cyrraedd dros dair miliwn o gartrefi a gafodd eu targedu ledled Cymru a Lloegr. Gan adeiladu ar effaith gadarnhaol yr ymgyrch &#8216;Unigryw i Gymru.\u00a0Arbenigwyr yn eu Maes\u2019\u00a0yn 2023 a 2024, parhaodd HCC i ddefnyddio negeseuon &hellip; <a href=\"https:\/\/meatpromotion.wales\/cy\/newsroom\/twf-sylweddol-yn-niddordeb-defnyddwyr-wedii-amlygu-gan-ymgyrch-cig-oen-cymru-2025-26\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":6234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-6236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ymgyrch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twf sylweddol yn niddordeb defnyddwyr wedi&#039;i amlygu gan ymgyrch Cig Oen Cymru 2025\/26 - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. 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