Wales’ farmers produce the world’s best premium meats- and so it’s vital global shoppers know all about them and, most importantly, where to buy them.
HCC protects and projects the cherished Welsh Lamb and Welsh Beef brands. After more than 20 years, these iconic brands have become well-trusted standard bearers that spearhead award-winning advertising and promotional campaigns.
They also feature in-store with multiple retailers, independent butchers and foodservice providers and can be accessed here: www.eatwelshlambandwelshbeef.com
Apart from signalling meats of the highest quality and top taste, the popular brands help highlight our non-intensive, sustainable production system- badged by HCC as the ‘Welsh Way’ of production.
See here to find out more about how buying meat produced in Wales can be part of the solution to climate change.
Marketing At Home
In the UK, HCC promotes Welsh Lamb and Welsh Beef with comprehensive, integrated, cost-effective advertising campaigns targeted at attracting customers right across our key markets.
You may see our adverts on TV; hear mentions on radio; see our billboards at key locations; follow our social networking sites such as Facebook, Twitter, Pinterest and Instagram; attend an industry event where we are involved or catch our consumer or education roadshows- all part of our efforts to encourage shoppers to buy great Welsh red meat products from their local retailer to enjoy at home.
HCC works with UK retailers – from local butchers to supermarkets – who sell Welsh red meat and share our on-pack promotions and competitions as well as point of sale materials.
HCC’s dedicated website for the food trade can be found here: HCCTrade.co.uk
Promotional Videos for Eat Welsh Lamb & Beef
Marketing worldwide
It is HCC’s role to continue to develop existing markets and help the industry access new markets for Welsh red meat.
HCC has built a global marketing presence and, with the support of our stakeholders, opens doors to new export business, builds on a growing portfolio of established gains and strengthens our growing international B2B networks.
We support the export of Welsh red meat through market research, promotional materials, international agents, key exhibition attendance and meetings with importers.
We support inward missions to bring importers, retailers and suppliers to Wales from abroad to promote the Welsh red meat industry and point out the benefits for their businesses of purchasing Welsh Lamb and Welsh Beef.
We also travel with Welsh red meat exporters to increase sales in countries that already import Welsh Lamb and Welsh Beef and explore potential new markets for our exporters.
Foodservice
The UK foodservice sector is a very important market for Welsh red meat. HCC supports foodservice suppliers and also works with them to ensure that Welsh red meat is correctly labelled and marketed to hotels, restaurants and caterers.
We meet with local authorities, other public sector organisations, major venues and event organisers to encourage them to buy Welsh Lamb and Welsh Beef.
