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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Save the dates: upcoming engagement events

By Laura

Throughout the 2026–27 delivery year, we have planned a range of opportunities to update levy payers and wider stakeholders. Below are a few key dates for the diary with a range of more subject-specific events – from baselining through to sheep genetics – also being finalised for later in the year. Save the dates and … Continued

Serving PGI Welsh Lamb and Beef to top chefs across 100 countries.

By Laura

Hybu Cig Cymru – Meat Promotion Wales (HCC) recently exhibited at the Worldchefs Congress held in Newport, promoting the quality and heritage of PGI Welsh Lamb, PGI Welsh Beef, and Pork from Wales to a global audience of culinary professionals. Working in partnership with the Welsh Government, HCC engaged with international chefs, industry leaders, and … Continued

German importers undertake Welsh Lamb tour

By Laura

A group of German meat importers and journalists have recently visited Welsh farms and abattoirs to understand more about PGI Welsh Lamb and expand their range of branded PGI Welsh Lamb products. Buyers from a high-end specialist meat importer from Germany were joined by journalists and chefs to see for themselves the unique way Welsh … Continued

New Welsh Lamb products reach UK market

By Laura

New PGI Welsh Lamb and Beef products from manufacturer Edwards the Welsh Butcher have reached physical and digital supermarket shelves. Following on from the success of their Welsh Lamb meatballs and other well known fresh meat products, PGI Welsh Lamb and Apricot burgers, PGI Welsh Lamb Kofta Kebabs and sliced PGI Welsh Beef Topside are … Continued

HCC responds to EAT-Lancet Commission 2.0 report

By Laura

Commenting on the publication a spokesperson from HCC, said: ‘HCC acknowledges the EAT-Lancet Commission’s report. Although well intentioned the recommendations are potentially lacking nuance, balance and are overly generalised.  Red meat provides a concentrated source of vital nutrients that support overall health. That’s why official government guidelines recommend a daily intake of 70g. Current UK … Continued

HCC calls for industry views for Vision 2030

By Laura

Hybu Cig Cymru – Meat Promotion Wales (HCC) is inviting organisations and individuals from across the red meat industry in Wales to participate in this call for industry views assessing challenges and opportunities for the sector over the coming years.  Views will support the development of a future Red Meat Industry Vision for Wales, 2026-30. A … Continued

Welsh red meat levy to increase in line with inflation

By Laura

Welsh Red Meat Levy rates are set to increase by 3.3%, in line with Consumer Prices Index including owner occupiers’ housing costs (CPIH) inflation. In April 2023, following a consultation with industry, a mechanism to link future levy increases to the CPIH was recommended and agreed at the time. In April 2024, the rates were … Continued