Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Siwan
HCC Chair, Cath Smith, and CEO, José Peralta, welcomed the opportunity to meet with the newly appointed Welsh Government Cabinet Minister for Rural Resilience and Sustainability at Cardiff Bay last week. The constructive and forward-looking discussion provided an opportunity to brief Cabinet Minister Llyr Gruffydd on HCC’s new strategic action plan, while also exploring the … Continued
By Siwan
Red meat producers looking for improved options for productive, resilient forage are encouraged to get their hands on a copy of the newly published Recommended Grass and Clover Lists (RGCL). Hard copies of the publication will be available to collect from the Hybu Cig Cymru (HCC) stand at the Royal Welsh Grassland Event next Friday … Continued
By Siwan
HCC’s Market Bulletin for the month of May looks at lamb consumption trends at GB retail during Easter 2026. Key points: Early April saw a year-on-year growth of 0.9% in take-home grocery sales, while grocery inflation eased slightly to 3.8%, its lowest level since April 2025 (Worldpanel by Numerator UK). Consumers were heavily promotion driven. … Continued
By Siwan
Welsh Lamb was served to a hand-picked party of Italian retailers, distributors, processors and the British Consul General Kassim Ramji, at a private dinner in Italy last week to coincide with the TuttoFood Milan trade show. The lamb was skillfully prepared by Michelin Star chef Carlo Cracco at his restaurant in Milan, the Galleria Vittorio Emanuele II. He … Continued
By Siwan
The Environment Baselining Pilot project is hitting the road in June, bringing environmental data off the page and into the field. Its purpose will be to explore the first results from the pioneering national project and show farmers how real insight can be used to support better business decisions. Join project partners HCC and AHDB, … Continued
By Siwan
The April Market Bulletin considers the productivity and efficiency of the suckler herd in Wales. Key points: The reproductive efficiency of a suckler herd is fundamental for profitability and environmental efficiency. Recent data shows there remains scope for improvement in order to reach the industry’s desired targets: the average calving interval for beef dams in Wales in 2025 was 425 days – … Continued
By Siwan
Last week, HCC’s Dr Eleri Thomas attended the British and Irish Society of Animal Science’s (BISAS) annual conference where she delivered a presentation on HCC’s involvement in research and development projects. The conference theme was ‘Animal Science: industry & academia supporting livestock production in sustainable food systems’, with a spotlight placed on the vital synergy … Continued
By Siwan
Eight forward-thinking beef and sheep farms from across Wales have been selected to embark upon an ambitious journey to measure the environmental impact of their businesses as part of a groundbreaking national project. They represent the Welsh red meat industry in the Environment Baselining Pilot – a collaborative initiative between the UK’s red meat levy … Continued
By Siwan
The March Market Bulletin examines trends in the latest cattle population data released by the British Cattle Movement Service (BCMS). Key points: The total cattle and calf population in Great Britain continues to decline – by almost 1% on the year in January 2026. Both the beef and dairy herds are seeing this decline. A … Continued
By Siwan
Hybu Cig Cymru – Meat Promotion Wales (HCC) is gearing up for an exciting new chapter as four non‑executive directors join its Board, bringing fresh energy and strong sector know‑how. Their arrival comes at an opportune time, coinciding with the publication this month of HCC’s new strategic plan for the industry, ‘Red Meat Industry: Delivering … Continued
