Author: Siwan

The April Market Bulletin considers the productivity and efficiency of the suckler herd in Wales.    Key points:  The reproductive efficiency of a suckler herd is fundamental for profitability and environmental efficiency. Recent data shows there remains scope for improvement in order to reach the industry’s desired targets: the average calving interval for beef dams in Wales in 2025 was 425 days – … Continued

Last week, HCC’s Dr Eleri Thomas attended the British and Irish Society of Animal Science’s (BISAS) annual conference where she delivered a presentation on HCC’s involvement in research and development projects. The conference theme was ‘Animal Science: industry & academia supporting livestock production in sustainable food systems’, with a spotlight placed on the vital synergy … Continued

Eight forward-thinking beef and sheep farms from across Wales have been selected to embark upon an ambitious journey to measure the environmental impact of their businesses as part of a groundbreaking national project. They represent the Welsh red meat industry in the Environment Baselining Pilot – a collaborative initiative between the UK’s red meat levy … Continued

The March Market Bulletin examines trends in the latest cattle population data released by the British Cattle Movement Service (BCMS). Key points: The total cattle and calf population in Great Britain continues to decline – by almost 1% on the year in January 2026. Both the beef and dairy herds are seeing this decline. A … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) is gearing up for an exciting new chapter as four non‑executive directors join its Board, bringing fresh energy and strong sector know‑how. Their arrival comes at an opportune time, coinciding with the publication this month of HCC’s new strategic plan for the industry, ‘Red Meat Industry: Delivering … Continued

The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’ … Continued

The Welsh Government has confirmed £3 million of funding over the next three financial years to continue the Welsh Sheep Genetics Programme (WSGP), supporting Welsh sheep farmers to improve efficiency, productivity and environmental performance. From April 2026, Hybu Cig Cymru – Meat Promotion Wales (HCC) will take the lead on Phase 2 of the programme, marking a significant step forward in … Continued

HCC recently attended the Royal College of Midwives’ St David’s Day conference in Swansea to highlight the important role of red meat during and post pregnancy. It was an opportunity to talk to midwives and the wider midwifery community about the nutritional qualities of red meat whilst they enjoyed an opportunity to connect, collaborate and … Continued

HCC was recently involved in a Welsh product showcase held at the Tesco HQ in Welwyn Garden City. Samples of Welsh Lamb were dished out to the Tesco team, including their meat buyers, at the retailer’s head office. It was a fantastic opportunity to talk to key staff members about the quality, taste and versatility … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) has outlined its priorities for the next four years with the publication of its strategic action plan, ‘Red Meat Industry Vision: Delivering Value for Wales’. The document, published today [10 March 2026], reveals three focus areas that will support the levy body’s mission of leading and supporting … Continued