Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Siwan
The March Market Bulletin examines trends in the latest cattle population data released by the British Cattle Movement Service (BCMS). Key points: The total cattle and calf population in Great Britain continues to decline – by almost 1% on the year in January 2026. Both the beef and dairy herds are seeing this decline. A … Continued
By Siwan
Hybu Cig Cymru – Meat Promotion Wales (HCC) is gearing up for an exciting new chapter as four non‑executive directors join its Board, bringing fresh energy and strong sector know‑how. Their arrival comes at an opportune time, coinciding with the publication this month of HCC’s new strategic plan for the industry, ‘Red Meat Industry: Delivering … Continued
By Siwan
The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’ … Continued
By Siwan
The Welsh Government has confirmed £3 million of funding over the next three financial years to continue the Welsh Sheep Genetics Programme (WSGP), supporting Welsh sheep farmers to improve efficiency, productivity and environmental performance. From April 2026, Hybu Cig Cymru – Meat Promotion Wales (HCC) will take the lead on Phase 2 of the programme, marking a significant step forward in … Continued
By Siwan
HCC recently attended the Royal College of Midwives’ St David’s Day conference in Swansea to highlight the important role of red meat during and post pregnancy. It was an opportunity to talk to midwives and the wider midwifery community about the nutritional qualities of red meat whilst they enjoyed an opportunity to connect, collaborate and … Continued
By Siwan
HCC was recently involved in a Welsh product showcase held at the Tesco HQ in Welwyn Garden City. Samples of Welsh Lamb were dished out to the Tesco team, including their meat buyers, at the retailer’s head office. It was a fantastic opportunity to talk to key staff members about the quality, taste and versatility … Continued
By Siwan
Hybu Cig Cymru – Meat Promotion Wales (HCC) has outlined its priorities for the next four years with the publication of its strategic action plan, ‘Red Meat Industry Vision: Delivering Value for Wales’. The document, published today [10 March 2026], reveals three focus areas that will support the levy body’s mission of leading and supporting … Continued
By Siwan
The February Market Bulletin looks at trade figures for 2025. Key points: UK beef production in 2025 decreased by 3% (DEFRA), driven by a 5% reduction in total cattle throughput. There was a marginal decline of 1% in exports of UK beef on the year, but export value increased by 28%. This reflects continued strength … Continued
By Siwan
Commenting on the publication of the NFU’s ‘Welsh Suckler Beef Production’ a HCC spokesperson said: HCC welcomes NFU’s ‘Welsh Suckler Beef Production’ report. As HCC recently outlined to the Senedd ETRA Food Processing inquiry, declining livestock numbers, suckler cattle in particular, remain a significant concern for the whole industry. Coordinated, long‑term action is urgently needed, … Continued
By Siwan
As part of HCC’s Meat Minds programme, its current members have discussed a wide range of relevant topics, from sustainability and grassland management to sheep genetics, with opportunities to meet industry leaders and experts along the way. Their latest session focused on beef production and genetics with a visit to Warren Farm, Chester where they … Continued
