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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

From S4C to Netflix: ‘Naturally Local’ campaign builds momentum

By Teleri Thomas

This year’s PGI Welsh Lamb and PGI Welsh Beef campaign has expanded its reach across Wales through television, digital media, AI-powered platforms, consumer events and strategic media partnerships. Hybu Cig Cymru’s ‘Naturally Local. Look for the Logo’ campaign has continued to build momentum from its launch at the end of July, increasing awareness of Welsh … Continued

Farmer Intentions Survey 2026

By Teleri Thomas

Inflation and high farm input costs continue to significantly challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru (HCC) has surveyed Welsh farming businesses every year since September 2022. HCC now invites farmers across Wales to participate in a fifth survey to assess current … Continued