Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Laura
The Welsh red meat industry is once again joining forces for Love Lamb Week, taking place from 1–7 September 2026, to celebrate the farmers, landscapes and food at the heart of lamb production. Now in its 11th year, Hybu Cig Cymru – Meat Promotion Wales (HCC) is leading the Welsh campaign, alongside the Agriculture and … Continued
By Siwan
‘Look for the logo’: that’s the message of a new £300,000 campaign encouraging people across Wales to buy PGI Welsh Lamb and PGI Welsh Beef. The distinctive branding on the products offers shoppers the ultimate mark that signifies trusted origins for consumers. Throughout the year, the ‘Naturally Local. Look for the Logo’ campaign will celebrate … Continued
Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced strong results from its latest Welsh Lamb marketing campaign, which successfully reached more than three million targeted households across England and Wales. Building on the positive impact of the 2023 and 2024 ‘Uniquely Welsh. Experts in their Field’ campaign, HCC continued to use core brand messaging, over … Continued
The Welsh Beef brand will be promoted on S4C throughout December as part of a multimedia marketing campaign led by Hybu Cig Cymru – Meat Promotion Wales (HCC). Our partnership with S4C ensures that the Welsh Beef advertisement will receive significant visibility. It will be broadcast regularly at various times throughout the day featuring prominently in the … Continued
The spotlight is shining on PGI Welsh Beef with the launch of a new, multimedia campaign to promote the iconic product. Olympic Welsh boxer, footballer and proud Valleys girl, Lauren Price MBE will be the campaign’s Welsh Beef Ambassador and will be sharing red meat facts and flavorful recipes with thousands of her followers. Led … Continued
By Laura
This year’s Love Lamb Week, from 1-7 September, will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production. A decade on from the launch of Love Lamb Week, Quality Meat Scotland (QMS) is leading this year’s campaign with support from Hybu Cig … Continued
PGI Welsh Lamb will be hitting the big screen again this summer as Hybu Cig Cymru – Meat Promotion Wales (HCC) run their annual multi-media campaign promoting Welsh Lamb to households across England and Wales. In the third installment of the ‘Experts in their Field’ campaign, HCC put Welsh farmers at the forefront of their … Continued
