Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Laura
Throughout the 2026–27 delivery year, we have planned a range of opportunities to update levy payers and wider stakeholders. Below are a few key dates for the diary with a range of more subject-specific events – from baselining through to sheep genetics – also being finalised for later in the year. Save the dates and … Continued
By Laura
Hybu Cig Cymru – Meat Promotion Wales (HCC) recently exhibited at the Worldchefs Congress held in Newport, promoting the quality and heritage of PGI Welsh Lamb, PGI Welsh Beef, and Pork from Wales to a global audience of culinary professionals. Working in partnership with the Welsh Government, HCC engaged with international chefs, industry leaders, and … Continued
By Siwan
Welsh Lamb was served to a hand-picked party of Italian retailers, distributors, processors and the British Consul General Kassim Ramji, at a private dinner in Italy last week to coincide with the TuttoFood Milan trade show. The lamb was skillfully prepared by Michelin Star chef Carlo Cracco at his restaurant in Milan, the Galleria Vittorio Emanuele II. He … Continued
By Siwan
The Environment Baselining Pilot project is hitting the road in June, bringing environmental data off the page and into the field. Its purpose will be to explore the first results from the pioneering national project and show farmers how real insight can be used to support better business decisions. Join project partners HCC and AHDB, … Continued
By Siwan
Last week, HCC’s Dr Eleri Thomas attended the British and Irish Society of Animal Science’s (BISAS) annual conference where she delivered a presentation on HCC’s involvement in research and development projects. The conference theme was ‘Animal Science: industry & academia supporting livestock production in sustainable food systems’, with a spotlight placed on the vital synergy … Continued
Hybu Cig Cymru – Meat Promotion Wales (HCC) will be representing PGI Welsh Lamb at Foodex Japan 2026, taking place at the Tokyo Big Sight Exhibition Centre from 10–14 March. HCC will attend as part of the Welsh Government Food & Drink delegation, strengthening Wales’s presence in one of its most important global markets. Japan remains one of HCC’s … Continued
By Siwan
HCC was recently involved in a Welsh product showcase held at the Tesco HQ in Welwyn Garden City. Samples of Welsh Lamb were dished out to the Tesco team, including their meat buyers, at the retailer’s head office. It was a fantastic opportunity to talk to key staff members about the quality, taste and versatility … Continued
Welsh Lamb was the star of the show at a number of overseas events to mark St David’s Day, including a reception Hong Kong, a dinner at the Dubai British Embassy with lamb chops cooked by Chef Russell Impiazzi, and Europe’s flagship St David’s Day reception in Brussels. The high-profile event at the British Residence … Continued
Preparations are well underway for the sheep industry’s biannual gathering – the Sheep Breeders Round Table conference: Breeding solutions for a changing world. The three-day event will be held in the midlands between 20-22 November 2026. Anyone with an interest in the sheep sector is encouraged to attend and benefit from informative discussions on future challenges and opportunities, as well as practical information and … Continued
Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) will be attending the renowned Gulfood trade show taking place in Dubai between 26-30 January to promote PGI Welsh Lamb to a global audience. HCC will have a presence in the Meat Hall at Gulfood as well as on the Welsh Government’s … Continued
