Category: HCC News

Hybu Cig Cymru – Meat Promotion Wales (HCC) is gearing up for an exciting new chapter as four non‑executive directors join its Board, bringing fresh energy and strong sector know‑how. Their arrival comes at an opportune time, coinciding with the publication this month of HCC’s new strategic plan for the industry, ‘Red Meat Industry: Delivering … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) has outlined its priorities for the next four years with the publication of its strategic action plan, ‘Red Meat Industry Vision: Delivering Value for Wales’. The document, published today [10 March 2026], reveals three focus areas that will support the levy body’s mission of leading and supporting … Continued

The Welsh Government is seeking to appoint four new Non-executive Directors to join the Hybu Cig Cymru – Meat Promotion Wales (HCC) Board. Chaired by Catherine Smith, the board is comprised of individuals with varied experiences across the red meat supply chain. The members have a strong, sector‑wide skill set and experience spanning governance, agriculture, … Continued

Over the last six months HCC has been actively seeking to engage with the whole red meat supply chain in order to develop a fuller picture of the opportunities and threats we as an industry face to inform future priorities as part of our future strategy (Vision 2030). Engagement has included presence at 16 auction … Continued

Commenting on the publication of the Senedd committee’s report HCC Chief Executive, José Peralta, said: “We welcome the Senedd committee’s timely recommendations and conclusions, which come at an opportune time for the industry as we look to finalise with levy payers a future delivery plan for 2026 and beyond (Vision 2030). To increase relevance and … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) is inviting organisations and individuals from across the red meat industry in Wales to participate in this call for industry views assessing challenges and opportunities for the sector over the coming years.  Views will support the development of a future Red Meat Industry Vision for Wales, 2026-30. A … Continued

Welsh Red Meat Levy rates are set to increase by 3.3%, in line with Consumer Prices Index including owner occupiers’ housing costs (CPIH) inflation. In April 2023, following a consultation with industry, a mechanism to link future levy increases to the CPIH was recommended and agreed at the time. In April 2024, the rates were … Continued