Category: Quality

Inflation and high farm input costs continue to challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru – Meat Promotion Wales (HCC) surveyed Welsh farming businesses in September 2022, 2023, and 2024 and is now inviting farmers across Wales to participate in a fourth … Continued

Red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) is seeking levy-payers’ views to help shape the industry’s future strategic direction. An online survey becomes live this week [20 May] to capture the views of levy payers and help inform HCC’s new Vision 2030 – an important strategic document that sets the … Continued

The Welsh Government has announced the appointment of two new non-executive directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC), the statutory levy body responsible for promoting and developing the lamb, beef and pork sectors. They are Paul Savage and Dewi Hughes. Paul Savage is an experienced leader in food manufacturing … Continued

Vets and sheep farmers from across Wales are invited to join an informative webinar on how to manage thin sheep and when to investigate and treat iceberg diseases in flocks. Held on Monday 17 February, the webinar – titled ‘The tip of the iceberg – what is contributing to thin sheep in flocks?’ – will … Continued

After an extensive recruitment exercise José Peralta has been announced as the new Chief Executive of the red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC). José brings with him a wealth of experience having worked for over 25 years in the UK meat industry at Managing Director level. Past roles include … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) stands at the forefront of the Welsh red meat industry, championing its development, promotion, and marketing with a clear vision: to cultivate a profitable, efficient, sustainable, innovative and competitive industry which is resilient to political and environmental change and benefits the people of Wales. It has a … Continued

Congratulations to HCC Board Member Emlyn Roberts who was awarded ARAgS (Associate of Royal Agricultural Societies) status by the Council for Awards of Royal Agricultural Societies (CARAS) at the Royal Welsh Show this year. ARAgS is awarded to individuals who have made distinguished contributions and achievements in agriculture and related land-based industries. The Awards embrace … Continued

A new project investigating the meat quality of fresh and frozen PGI Welsh Lamb is being launched at the Royal Welsh Show. Hybu Cig Cymru – Meat Promotion Wales (HCC) are working with AberInnovation to deliver a new project looking at the impacts of freezing on PGI Welsh Lamb. The project will be launched at … Continued

Red meat producers from across north Wales gathered on a beef and sheep farm on the outskirts of Caernarfon last week (Tuesday 25 June) to hear the latest results from two major industry projects. The event was hosted by farmer Alwyn Phillips of Pen y Gelli, a participant in the RamCompare and GrassCheckGB projects which … Continued