Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Laura
Producers are reminded that optimising carcase value is an important part of improving margins in cattle and sheep production. Attention to detail throughout production, including animal health, handling and medicine administration, helps minimise avoidable losses. This can help ensure animals achieve their full value potential while meeting the quality standards expected by processors and consumers. … Continued
By Siwan
Hybu Cig Cymru (HCC) is calling on sheep farmers across Wales to take part in an exciting three-year phase of Welsh Sheep Genetics, a programme aimed at driving the future of sheep farming by boosting flock performance, efficiency, and environmental sustainability. From today (1 July), maternal and hill sheep breeders are encouraged to register their … Continued
By Siwan
From 1 July, farmers are invited to register their interest in joining Welsh Sheep Genetics (WSG) for Phase 2 of the project. Delivered by HCC, it is designed to help breeders enhance productivity, efficiency and environmental performance, while supporting informed, evidence-based breeding decisions. Participants will receive practical, technical and financial support to help them make … Continued
By Siwan
HCC Chair, Cath Smith, and CEO, José Peralta, welcomed the opportunity to meet with the newly appointed Welsh Government Cabinet Minister for Rural Resilience and Sustainability at Cardiff Bay last week. The constructive and forward-looking discussion provided an opportunity to brief Cabinet Minister Llyr Gruffydd on HCC’s new strategic action plan, while also exploring the … Continued
By Laura
A group of German meat importers and journalists have recently visited Welsh farms and abattoirs to understand more about PGI Welsh Lamb and expand their range of branded PGI Welsh Lamb products. Buyers from a high-end specialist meat importer from Germany were joined by journalists and chefs to see for themselves the unique way Welsh … Continued
By Siwan
The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’ … Continued
By Siwan
The Welsh Government has confirmed £3 million of funding over the next three financial years to continue the Welsh Sheep Genetics Programme (WSGP), supporting Welsh sheep farmers to improve efficiency, productivity and environmental performance. From April 2026, Hybu Cig Cymru – Meat Promotion Wales (HCC) will take the lead on Phase 2 of the programme, marking a significant step forward in … Continued
By Siwan
Inflation and high farm input costs continue to challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru – Meat Promotion Wales (HCC) surveyed Welsh farming businesses in September 2022, 2023, and 2024 and is now inviting farmers across Wales to participate in a fourth … Continued
By Siwan
Red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) is seeking levy-payers’ views to help shape the industry’s future strategic direction. An online survey becomes live this week [20 May] to capture the views of levy payers and help inform HCC’s new Vision 2030 – an important strategic document that sets the … Continued
By Siwan
The Welsh Government has announced the appointment of two new non-executive directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC), the statutory levy body responsible for promoting and developing the lamb, beef and pork sectors. They are Paul Savage and Dewi Hughes. Paul Savage is an experienced leader in food manufacturing … Continued
