Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Laura
A group of German meat importers and journalists have recently visited Welsh farms and abattoirs to understand more about PGI Welsh Lamb and expand their range of branded PGI Welsh Lamb products. Buyers from a high-end specialist meat importer from Germany were joined by journalists and chefs to see for themselves the unique way Welsh … Continued
By Siwan
The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’ … Continued
By Siwan
The Welsh Government has confirmed £3 million of funding over the next three financial years to continue the Welsh Sheep Genetics Programme (WSGP), supporting Welsh sheep farmers to improve efficiency, productivity and environmental performance. From April 2026, Hybu Cig Cymru – Meat Promotion Wales (HCC) will take the lead on Phase 2 of the programme, marking a significant step forward in … Continued
By Siwan
Inflation and high farm input costs continue to challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru – Meat Promotion Wales (HCC) surveyed Welsh farming businesses in September 2022, 2023, and 2024 and is now inviting farmers across Wales to participate in a fourth … Continued
By Siwan
Red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) is seeking levy-payers’ views to help shape the industry’s future strategic direction. An online survey becomes live this week [20 May] to capture the views of levy payers and help inform HCC’s new Vision 2030 – an important strategic document that sets the … Continued
By Siwan
The Welsh Government has announced the appointment of two new non-executive directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC), the statutory levy body responsible for promoting and developing the lamb, beef and pork sectors. They are Paul Savage and Dewi Hughes. Paul Savage is an experienced leader in food manufacturing … Continued
By Nia
Vets and sheep farmers from across Wales are invited to join an informative webinar on how to manage thin sheep and when to investigate and treat iceberg diseases in flocks. Held on Monday 17 February, the webinar – titled ‘The tip of the iceberg – what is contributing to thin sheep in flocks?’ – will … Continued
By Nia
After an extensive recruitment exercise José Peralta has been announced as the new Chief Executive of the red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC). José brings with him a wealth of experience having worked for over 25 years in the UK meat industry at Managing Director level. Past roles include … Continued
By creo
Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting farmers to participate in a new project that looks to make the best use of grassland whilst also making substantial business savings. The potential industry savings of £1.6 billion will stem from efficient and nature friendly grassland management practices. This will also help farm businesses … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) stands at the forefront of the Welsh red meat industry, championing its development, promotion, and marketing with a clear vision: to cultivate a profitable, efficient, sustainable, innovative and competitive industry which is resilient to political and environmental change and benefits the people of Wales. It has a … Continued
