Category: Quality

The GrassCheck GB project celebrates its fifth year dedicated to enhancing grassland productivity in England, Wales, and Scotland. The project is a collaborative effort between levy bodies the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru (HCC), and Quality Meat Scotland (QMS), industry organisations, UK Agri-Tech Centre and researchers at the Agri-Food and Biosciences Institute (AFBI) … Continued

A sheep farmer from Ceredigion has highlighted the important role livestock plays in managing the environment but stressed that the industry must also adjust its practises in a responsible way to meet the needs of our ever-changing world. Anwen Hughes farms 80 acres at Bryngido farm, just outside of Aberaeron in Ceredigion, in partnership with … Continued

The latest figures for lambs processed to date were marginally higher than expected, recent processing figures from Defra have revealed, which has been welcomed by Hybu Cig Cymru – Meat Promotion Wales (HCC). However, the red meat promotion body has raised concerns about the overall declining lamb crop figures. Whilst the 2023-24 lamb crop was … Continued

The agricultural industry has faced some tough challenges this year already, which has taken a toll on mental health and wellbeing across the country. Hybu Cig Cymru – Meat Promotion Wales (HCC) together with the DPJ Foundation are therefore encouraging people to get together this BBQ week (3 – 9 June) get their grill on … Continued

Early year beef export figures are up- and there could be more to come as latest statistics indicate an internal decline in EU red meat production. During quarter one, Britain exported 27,150 tonnes of beef, up 3.7 per cent on year earlier figures, with the value of exports up 0.7 per cent. 85 per cent … Continued

Applying the latest technology and working with the supply chain is essential when it comes to protecting the credentials of PGI Welsh Lamb and PGI Welsh Beef. Maintaining their role as brand guardians for the red meat sector, Hybu Cig Cymru – Meat Promotion Wales (HCC) therefore works closely with Oritain, who use innovative forensic … Continued

Red meat, as part of balanced and healthy diet, is essential – that’s the key message from Hybu Cig Cymru chair Catherine Smith ahead of World Health Day (Sunday 7 April 2024). The day, which is led by the World Health Organization (WHO), this year focusses on ‘My health, my right’ stressing that around the … Continued

Consumers in Japan have given GI Welsh Lamb top marks on taste and said they would certainly choose to eat it again, according to a survey carried out by Tokyo based Beer Restaurant chain Kirin City. Hybu Cig Cymru – Meat Promotion Wales (HCC) has been working closely with the restaurant chain and a Welsh … Continued

A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the lives of three farmers from … Continued

With special occasions such as International Women’s Day (8 March) and Mothering Sunday (10 March) on the horizon, Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a special set of recipes to accompany its consumer engagement campaign – How far is your fork from our porc? The campaign aims to raise awareness of … Continued