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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Environment Baselining Roadshow: Wales

By Siwan

The Environment Baselining Pilot project is hitting the road in June, bringing environmental data off the page and into the field. Its purpose will be to explore the first results from the pioneering national project and show farmers how real insight can be used to support better business decisions. Join project partners HCC and AHDB, … Continued

Welsh livestock farms join pioneering environmental pilot

By Siwan

Eight forward-thinking beef and sheep farms from across Wales have been selected to embark upon an ambitious journey to measure the environmental impact of their businesses as part of a groundbreaking national project. They represent the Welsh red meat industry in the Environment Baselining Pilot – a collaborative initiative between the UK’s red meat levy … Continued

Environmental baselining project seeks proactive producers

By Nia

Eight sheep and beef producers from across Wales will be selected for a pioneering sustainability project which aims to assess the environmental impact of farms across the UK. The project, known as the Environment Baselining Project, is a collaborative initiative between red meat levy boards Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB and … Continued

Sustainable Supper Club for Welsh Beef

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) recently held an exclusive Sustainable Supper Club for journalists and bloggers in Cardiff. Held at the Asador 44 restaurant in Cardiff with chef Owen Morgan, journalists were joined by farmers Ben and Ethan Williams who were able to answer questions on how PGI Welsh Beef is produced, … Continued

‘Naturally Local’ message continues to resonate for Welsh Beef

By Nia

Ahead of Great British Beef Week, Hybu Cig Cymru – Meat Promotion Wales’ (HCC) announce that its recent PGI Welsh Beef campaign has continued to hit home with consumers. The multi-media ‘Naturally Local’ campaign, which ran in Wales during the key retail period in the run up to Christmas, continued to build on the successes … Continued

Welsh farmers wanted to help navigate the path to net zero

By Nia

Commercial beef and sheep farmers from Wales are sought to participate in a project that looks to develop breeding strategies that reduce greenhouse gases. The aim of the ‘Breeding better beef and sheep’ project is to help UK red meat producers make better breeding decisions that are also practical and affordable. Working in partnership as … Continued

New grassland resilience project seeks to make £1.6 billion savings

By creo

Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting farmers to participate in a new project that looks to make the best use of grassland whilst also making substantial business savings. The potential industry savings of £1.6 billion will stem from efficient and nature friendly grassland management practices. This will also help farm businesses … Continued

Money-saving beef project expands into Gwynedd and Anglesey

By Nia

A new pilot project that aims to help beef producers save money is now searching for suitable farmers from Gwynedd and Anglesey to get involved. The project – Decarbonising PGI Welsh Beef – will consider the impact of finishing beef cattle within a reduced rearing period on a business’ financial return, as well as its … Continued

HCC announces new funding for beef finishing pilot project

By Nia

A new pilot project, which aims to boost the profitability and sustainability of the Welsh beef sector, has been awarded a grant of £100,000, Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced. The project – Decarbonising PGI Welsh Beef – will appraise the impact of varying the age of finishing beef cattle on … Continued