A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring.
The overarching objective of the campaign - How far is your fork from our porc? - is to raise awareness of the availability, benefits and propensity to purchase Porc Blasus to a Wales-based consumer audience. The campaign follows the highly successful summer trade campaign which called on pork producers and butchers using pork from Wales to ‘Put your best sausage forward’.
HCC’s Campaigns Executive Philippa Gill said: “This new campaign encourages consumers to support local farmers and enjoy the best quality, taste, and variety of pork products. It will help showcase new ways to cook and enjoy pork and learn more about the industry.”
HCC is actively helping people find and source their pork locally, wherever they are in Wales.
“We are helping consumers buy from the amazing producers in Wales who are passionate about their craft and their animals. Whether you are looking for fresh cuts, sausages, bacon or ham, you will be able to find a local supplier to you using our interactive producer map,” added Philippa Gill.
From the coastal towns of Pembrokeshire to the mountainous terrain of Gwynedd, the lush valleys of Denbighshire to the rugged beauty of Anglesey, Porc Blasus is in abundance all over Wales.
“By buying local pork, you are not only supporting the local economy and the environment, but also your own health and well-being. Pork is a versatile and nutritious meat that is rich in protein, iron, zinc and B vitamins, and can be enjoyed in many ways, from roasts to stir-fries, pies to salads, as part of a healthy balanced diet,” she added.
