New Welsh Lamb products reach UK market
New PGI Welsh Lamb and Beef products from manufacturer Edwards the Welsh Butcher have reached physical and digital supermarket shelves.
Following on from the success of their Welsh Lamb meatballs and other well known fresh meat products, PGI Welsh Lamb and Apricot burgers, PGI Welsh Lamb Kofta Kebabs and sliced PGI Welsh Beef Topside are now available in Welsh Tesco stores whilst online retailer Ocado is stocking PGI Welsh Lamb and Apricot Burgers, PGI Welsh Lamb Kofta Kebabs, PGI Welsh Lamb and Rosemary Sausages and PGI Welsh Lamb Merguez Sausages for delivery across Great Britain.
Simon James, Managing Director at Edwards The Welsh Butcher, commented: We’re delighted to see these new PGI Welsh Lamb products stocked by Ocado and Tesco – demonstrating that there is demand for high-quality PGI Welsh Lamb and PGI Welsh Beef products across the UK.
Laura Howells from Hybu Cig Cymru commented: “We’d like to congratulate the Edwards’ team on their fantastic new PGI Welsh Lamb and PGI Welsh Beef products. We’re sure they will be a success with families and households across Wales and beyond and will offer more people the chance to experience Welsh Lamb and Welsh Beef.”
HCC’s new strategic action plan, launched March 2026, aims to increase the volume of branded Welsh Lamb and Welsh Beef products available in the UK market place.
Full details on HCC’s new action plan can be found here: https://meatpromotion.wales/en/about/corporate-information-2/vision-2030/
