The nutritional benefits of including PGI Welsh Lamb and PGI Welsh Beef were highlighted when Hybu Cig Cymru – Meat Promotion Wales (HCC) joined forces with PureGym Wrexham.
The new Gym in Wrexham has recently re-openend after renovation works.
HCC staff shared healthy recipe ideas and spoke to gym members about the importance of Welsh red meat in the diet and its nutrient dense profile and outlined the nutrient density profile of PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales compared to other meat-based proteins
Red meat such as Welsh Lamb, Welsh Beef and Pork from Wales have comparable levels of protein per serving compared with other popular meat choices, such as chicken. Staff highlighted an average 200g lean Welsh Beef sirloin steak contains 47g of protein whilst a 200g lean Welsh Lamb leg steak contains 40.4 g and a 200g lean pork loin steak contains 44.8g.
Red meat also contains significantly higher levels of magnesium by comparison also. Magnesium aids muscle function whilst iron aids oxygen transport around they body and immune system function. Welsh Lamb and Welsh Beef also contain zinc, potassium, selenium and B Vitamins which are all important for maintaining a healthy diet and lifestyle. In particular, B vitamins can aid with energy release and fatigue prevention.
HCC’s Consumer Executive Elwen Roberts explained: “Welsh red meat offers a wide range of health and lifestyle benefits and is a nutrient dense form of natural protein which can aid muscle growth and recovery – an important consideration for any fitness enthusiast!
Whilst many of the people we spoke to at PureGym were aware of the importance of protein in maintaining a healthy diet and lifestyle, we were able to remind consumers of the full package of nutrients which Welsh Lamb, Welsh Beef and Pork from Wales can provide.”
HCC’s Digital Marketing Executive Liz Hunter also commented: “Fitness enthusiasts provide an engaged audience when promoting Welsh Lamb, Welsh Beef and Porc from Wales as they understand the importance of a healthy and balanced diet and are receptive to learning aboutthe high-quality nutrients available in Welsh red meat products.
Cailin Mowbray from Puregym Wrexham commented: “Diet and nutrition are important aspects of achieving fitness goals as well as a healthy lifestyle overall and so we were really pleased to work with Hybu Cig Cymru to highlight Welsh red meat brands and the added nutritional benefits they offer.”
