Hybu Cig Cymru – Meat Promotion Wales (HCC) is the supply chain support system for livestock farming in Wales. HCC belongs to, and is led by, our industry stakeholders.
HCC is proudly dedicated to the continued success and development of our network of family farms and the promotion and marketing of Welsh Lamb, Welsh Beef and Porc from Wales.
A helping hand to boost returns
Premium Welsh red meat is the best in the world and HCC is determined it will stay in this global market-leading position. We will seize on any- and every- opportunity to help our stakeholders improve quality, increase cost-effectiveness and add value to Welsh red meat products.
Unwrapping new advances and transferring best practice
HCC is the industry’s “Knowledge House”. It undertakes ground-breaking research that prompts cutting-edge development interventions; supports and encourages specialist training; shares up-to-the-minute industry information, sustainability advocacy, in-depth data and regular briefings and forecasts- all to help safeguard the industry’s future.
Building brilliant Brands at home and abroad
HCC has invested carefully in our totemic brands during more than 20 years of development. Our emblematic brands signpost our traceable and sustainable premium products to consumers via our prestige UK and International retailers and quality foodservice companies. They embody the Welsh Way of farming and our sustainable processes- and extol them to the world.
Exporting Wales’ best
HCC has built a global marketing presence and, with the support of our stakeholders, opens doors to new export business, builds on a growing portfolio of established gains and strengthens our growing international B2B networks.
Communicating to our colleagues and our customers
Communication is the lifeblood of industry growth and HCC ensures that information regarding the industry’s good work is comprehensively conveyed to levypayers, stakeholders and consumers.
