A celebration of PGI Welsh Lamb is set to take place in the heart of the lucrative middle east market as Welsh red meat promotion body, Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) exhibits at the Gulfood tradeshow and hosts an exclusive event at the British Embassy in Dubai.<\/p>\n
HCC\u2019s trade team is joining forces with the Welsh Government\u2019s food division and exhibiting alongside other unique products from Wales between 17-21 February. Key red meat exporters will also attend the leading tradeshow held in the Dubai World Trade Centre.<\/p>\n
In addition to the tradeshow, Welsh Lamb will be served at a special event, hosted by newly-appointed Sarah Mooney, His Majesty\u2019s Consul General to Dubai and the Northern Emirates. Key foodservice representatives have been invited to the intimate dinner with a menu designed by Chef Russell Impiazzi to showcase the wonderful taste and versatility of Welsh Lamb.<\/p>\n
The middle east is considered an important destination for Welsh Lamb as it offers a market for premium cuts to higher-end customers and also helps to achieve carcase balance with other, cheaper cuts exported elsewhere.\u00a0Welsh Lamb\u2019s share of the retail market is increasing and has expanded into the Kingdom of Saudi Arabia (KSA).<\/p>\n
HCC\u2019s Market Development Lead, Jason Craig said: \u201cGulfood is a key event in HCC\u2019s calendar and is not to be missed due to the global reach of the buyers it attracts and the potential trading opportunities it offers for Welsh Lamb. It is a valuable opportunity to develop the product\u2019s reputation and connect with new customers across the United Arab Emirates (UAE) region.<\/p>\n
\u201cWe are very much looking forward to the Embassy event which will raise awareness of the brand plus act as an opportunity for face-to-face contact over dinner with influential buyers from the UAE and KSA\u2019s foodservice sector. As they enjoy eating Welsh Lamb, we hope to forge new supply chain links whilst also telling the story behind its unique production methods and sustainable qualities.\u201d<\/p>\n
The mouth-watering menu will consist of braised PGI Welsh Lamb croquette served with shaved Snowdonia Cheese, pea, mint and black garlic followed by herb roasted lamb loin, pulled lamb shoulder and sweet onion tart.<\/p>\n
Welsh Lamb cooking demonstrations will take place during the tradeshow, expertly led by HCC\u2019s Consumer Executive Elwen Roberts. She will also prepare appetizing samples for an exclusive tasting session as part of the Welsh Government\u2019s Blas Cymru \/ Taste Wales international promotion, and also for a St David\u2019s reception which will held at the Embassy.<\/p>\n
Jason Craig added: \u201cWe are looking forward to a busy tradeshow and bustling fringe events which will offer numerous opportunities to demonstrate how special Welsh Lamb really is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"