{"id":5514,"date":"2025-08-15T10:35:33","date_gmt":"2025-08-15T10:35:33","guid":{"rendered":"https:\/\/meatpromotion.wales\/?p=5514"},"modified":"2025-08-15T10:35:33","modified_gmt":"2025-08-15T10:35:33","slug":"expert-in-his-field-jonathon-fox-davies-join-hccs-welsh-lamb-campaign","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/en\/newsroom\/expert-in-his-field-jonathon-fox-davies-join-hccs-welsh-lamb-campaign\/","title":{"rendered":"Expert in his field \u2013 Jonathon Fox Davies join HCC\u2019s Welsh Lamb campaign"},"content":{"rendered":"

PGI Welsh Lamb will be hitting the big screen again this summer as Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) run their annual multi-media campaign promoting Welsh Lamb to households across England and Wales.<\/p>\n

In the third installment of the \u2018Experts in their Field\u2019 campaign, HCC put Welsh farmers at the forefront of their advertising. Dinas Mawddwy farmers Lisa and Ken Markham feature in HCC\u2019s television advert which is running over several months on S4C and Sky channels, whilst Emily Jones from Ceredigion and Ben & Ethan Williams from Cardiff feature in digital aspects of the campaign.<\/p>\n

An additional \u2018Expert on the field\u2019 has joined the campaign this year in the form of ex-Wales and British Lions rugby player, Jonathan \u2018Fox\u2019 Davies. As well as featuring in social media content, Jonathan also joined HCC on their stand at the Royal Welsh Show earlier this year. Speaking on his appointment as a brand ambassador for Welsh Lamb, Jonathan commented:<\/p>\n

\u201cAs a proud Welshman, and someone who loves his food, it\u2019s great to be working with Welsh Lamb. I know how important farming heritage is for our rural communities and the role it plays in keeping the economy and communities alive.<\/p>\n

\u201cAs someone who has travelled a lot through rugby, I\u2019ve seen the high regard Welsh Lamb is held across the world. With health and fitness also being important to me, I\u2019m looking forward to showing how having a healthy and balanced diet, with food such as Welsh Lamb, doesn\u2019t mean having to compromise on quality or taste.\u201d<\/p>\n

HCC\u2019s Brand Engagement Lead, Pip Gill, commented: \u201cOur Expert in their Field campaign has resonated well with audiences across England and Wales and has strengthened perceptions around farming methods in Wales as well as Welsh Lamb as a product.<\/p>\n

\u201cWe\u2019re thrilled to have Jonathan join us as a brand ambassador this year. Like our farmers, Jonathan is an expert in his field and like Welsh Lamb, he has a world-renowned reputation. We are looking forward to working with him over the coming months to promote and champion Welsh Lamb.\u201d<\/p>\n

Coinciding with when Welsh Lamb is at it\u2019s peak availability, the campaign is running throughout summer and autumn. Digital advertising across social media channels such as Facebook, Instagram and Linkedin in taking place over the campaign as well as targeted advertising in collaboration with supermarkets stocking Welsh Lamb across England and Wales.<\/p>\n

For further information about Welsh Lamb and to see HCC\u2019s latest recipe inspiration, follow Welsh Lamb on Facebook & Instagram or head to www.eatwelshlambandwelshbeef.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PGI Welsh Lamb will be hitting the big screen again this summer as Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) run their annual multi-media campaign promoting Welsh Lamb to households across England and Wales. In the third installment of the \u2018Experts in their Field\u2019 campaign, HCC put Welsh farmers at the forefront of their … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":5515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign"],"acf":[],"yoast_head":"\nExpert in his field \u2013 Jonathon Fox Davies join HCC\u2019s Welsh Lamb campaign - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. 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