The Italian city of Naples was the latest destination for Welsh Lamb which featured at a private event hosted by one of the leading supermarket stores in central and southern Italy.<\/p>\n
The chain has around 500 outlets and the product showcase was attended by their managers, including those in charge of meat counters and departments, all of whom had a chance to taste the product.<\/p>\n
Elwen Roberts, Consumer Executive at Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) attended the event on behalf of the company. She said: \u201cThe supermarket has been selling Welsh Lamb for several years \u2013 primarily focusing on shoulder cuts \u2013 so we decided to give them a taste of something a bit different. I prepared Welsh Lamb breasts with an Italian style stuffing containing olives and sundried tomatoes, they were slow cooked until tender and sliced for serving.<\/p>\n
\u201cHundreds of store managers tasted the samples, and it was great to be able to interact with them directly; the response was very positive. In the evening, a barbeque was held and Welsh Lamb featured on the menu \u2013 another fantastic opportunity to showcase the versatility and great taste of Welsh Lamb.\u201d<\/p>\n
Italy is an established market for Welsh Lamb and is the fifth biggest market across the globe after France, Germany, Belgium, and the Netherlands.<\/p>\n","protected":false},"excerpt":{"rendered":"