{"id":5911,"date":"2025-12-03T11:47:19","date_gmt":"2025-12-03T11:47:19","guid":{"rendered":"https:\/\/meatpromotion.wales\/?p=5911"},"modified":"2025-12-03T11:47:19","modified_gmt":"2025-12-03T11:47:19","slug":"hcc-partners-with-s4c-for-christmas","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/","title":{"rendered":"HCC partners with S4C for Christmas"},"content":{"rendered":"<p><span data-contrast=\"auto\">The Welsh Beef brand will be promoted on S4C throughout December as part of a\u00a0multimedia\u00a0marketing campaign led by Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our partnership with S4C ensures that the Welsh Beef advertisement will receive significant visibility. It will be broadcast regularly at various times throughout the day featuring prominently in the programme credits. This consistent exposure will help strengthen brand awareness and reinforce our message to a wide audience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">HCC Brand Engagement Lead, Pip Gill said: \u201cWe have been lucky to secure such a great platform to promote the Welsh Beef brand at a time when people\u00a0look forward to\u00a0cosy\u00a0nights in front of the\u00a0telly.\u00a0By featuring on S4C throughout December, we hope to encourage consumers of all ages to treat themselves to Welsh Beef, either as a warming winter dish to feed the family or as an alternative to the traditional turkey.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cResearch shows that consumers are more likely to support local\u00a0produce around Christmas, which makes it the perfect time to promote Welsh Beef.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Geraint Evans, S4C Chief Executive, said: \u201cWe are grateful to Meat Promotion Wales for sponsoring the feast of Christmas content on S4C this year, bringing two staples of the season together \u2013\u00a0good food\u00a0and great TV.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cS4C has something to everyone\u2019s taste this Christmas, to be enjoyed across our platforms.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The partnership with S4C is only one element of the campaign, which spans multiple channels. A digital campaign across Meta platforms started in November, and advertisements were placed in busy locations in central Cardiff, targeting the rugby fans visiting the city for the Autumn Internationals. Boxing legend Lauren Price MBE has been recruited as Welsh Beef Brand Ambassador, and specialist technology is being used to monitor footfall into targeted retail locations.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Welsh Beef brand will be promoted on S4C throughout December as part of a\u00a0multimedia\u00a0marketing campaign led by Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC).\u00a0 Our partnership with S4C ensures that the Welsh Beef advertisement will receive significant visibility. It will be broadcast regularly at various times throughout the day featuring prominently in the &hellip; <a href=\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":5912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-5911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HCC partners with S4C for Christmas - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HCC partners with S4C for Christmas - Hybu Cig Cymru\" \/>\n<meta property=\"og:description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\" \/>\n<meta property=\"og:site_name\" content=\"Hybu Cig Cymru\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T11:47:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1165\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\",\"url\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\",\"name\":\"HCC partners with S4C for Christmas - Hybu Cig Cymru\",\"isPartOf\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg\",\"datePublished\":\"2025-12-03T11:47:19+00:00\",\"dateModified\":\"2025-12-03T11:47:19+00:00\",\"author\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8\"},\"description\":\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\",\"breadcrumb\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage\",\"url\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg\",\"contentUrl\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg\",\"width\":1165,\"height\":649},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/meatpromotion.wales\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsroom\",\"item\":\"\/newsroom\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HCC partners with S4C for Christmas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/#website\",\"url\":\"https:\/\/meatpromotion.wales\/en\/\",\"name\":\"Hybu Cig Cymru\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meatpromotion.wales\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8\",\"name\":\"Nia\",\"url\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/author\/nia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HCC partners with S4C for Christmas - Hybu Cig Cymru","description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/","og_locale":"en_US","og_type":"article","og_title":"HCC partners with S4C for Christmas - Hybu Cig Cymru","og_description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","og_url":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/","og_site_name":"Hybu Cig Cymru","article_published_time":"2025-12-03T11:47:19+00:00","og_image":[{"width":1165,"height":649,"url":"http:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg","type":"image\/jpeg"}],"author":"Nia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/","url":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/","name":"HCC partners with S4C for Christmas - Hybu Cig Cymru","isPartOf":{"@id":"https:\/\/meatpromotion.wales\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage"},"image":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage"},"thumbnailUrl":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg","datePublished":"2025-12-03T11:47:19+00:00","dateModified":"2025-12-03T11:47:19+00:00","author":{"@id":"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8"},"description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","breadcrumb":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#primaryimage","url":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg","contentUrl":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2025\/12\/Welsh-Beef-S4C-Christmas-commercial-Cymraeg.jpg","width":1165,"height":649},{"@type":"BreadcrumbList","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/hcc-partners-with-s4c-for-christmas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/meatpromotion.wales\/en\/"},{"@type":"ListItem","position":2,"name":"Newsroom","item":"\/newsroom"},{"@type":"ListItem","position":3,"name":"HCC partners with S4C for Christmas"}]},{"@type":"WebSite","@id":"https:\/\/meatpromotion.wales\/en\/#website","url":"https:\/\/meatpromotion.wales\/en\/","name":"Hybu Cig Cymru","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meatpromotion.wales\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8","name":"Nia","url":"https:\/\/meatpromotion.wales\/en\/newsroom\/author\/nia\/"}]}},"_links":{"self":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/5911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/comments?post=5911"}],"version-history":[{"count":1,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/5911\/revisions"}],"predecessor-version":[{"id":5914,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/5911\/revisions\/5914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/media\/5912"}],"wp:attachment":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/media?parent=5911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/categories?post=5911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/tags?post=5911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}