{"id":6473,"date":"2026-05-08T10:00:13","date_gmt":"2026-05-08T10:00:13","guid":{"rendered":"https:\/\/meatpromotion.wales\/?p=6473"},"modified":"2026-05-08T10:00:13","modified_gmt":"2026-05-08T10:00:13","slug":"new-welsh-lamb-products-reach-uk-market","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/","title":{"rendered":"New Welsh Lamb products reach UK market"},"content":{"rendered":"<p>New PGI Welsh Lamb and Beef products from manufacturer Edwards the Welsh Butcher have reached physical and digital supermarket shelves.<\/p>\n<p>Following on from the success of their Welsh Lamb meatballs and other well known fresh meat products, PGI Welsh Lamb and Apricot burgers, PGI Welsh Lamb Kofta Kebabs and sliced PGI Welsh Beef Topside are now available in Welsh Tesco stores whilst online retailer Ocado is stocking PGI Welsh Lamb and Apricot Burgers, PGI Welsh Lamb Kofta Kebabs, PGI Welsh Lamb and Rosemary Sausages and PGI Welsh Lamb Merguez Sausages for delivery across Great Britain.<\/p>\n<p>Simon James, Managing Director at Edwards The Welsh Butcher, commented: We\u2019re delighted to see these new PGI Welsh Lamb products stocked by Ocado and Tesco \u2013 demonstrating that there is demand for high-quality PGI Welsh Lamb and PGI Welsh Beef products across the UK.<\/p>\n<p>Laura Howells from Hybu Cig Cymru commented: \u201cWe\u2019d like to congratulate the Edwards\u2019 team on their fantastic new PGI Welsh Lamb and PGI Welsh Beef products. We\u2019re sure they will be a success with families and households across Wales and beyond and will offer more people the chance to experience Welsh Lamb and Welsh Beef.\u201d<\/p>\n<p>HCC\u2019s new strategic action plan, launched March 2026, aims to increase the volume of branded Welsh Lamb and Welsh Beef products available in the UK market place.<\/p>\n<p>Full details on HCC\u2019s new action plan can be found here: <a href=\"https:\/\/meatpromotion.wales\/en\/about\/corporate-information-2\/vision-2030\/\">https:\/\/meatpromotion.wales\/en\/about\/corporate-information-2\/vision-2030\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New PGI Welsh Lamb and Beef products from manufacturer Edwards the Welsh Butcher have reached physical and digital supermarket shelves. Following on from the success of their Welsh Lamb meatballs and other well known fresh meat products, PGI Welsh Lamb and Apricot burgers, PGI Welsh Lamb Kofta Kebabs and sliced PGI Welsh Beef Topside are &hellip; <a href=\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":6474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Welsh Lamb products reach UK market - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Welsh Lamb products reach UK market - Hybu Cig Cymru\" \/>\n<meta property=\"og:description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Hybu Cig Cymru\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-08T10:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/meatpromotion.wales\/wp-content\/uploads\/2026\/05\/Edwards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"828\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/\",\"url\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/\",\"name\":\"New Welsh Lamb products reach UK market - Hybu Cig Cymru\",\"isPartOf\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/new-welsh-lamb-products-reach-uk-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2026\/05\/Edwards.jpg\",\"datePublished\":\"2026-05-08T10:00:13+00:00\",\"dateModified\":\"2026-05-08T10:00:13+00:00\",\"author\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/7474aef0aa7d17f5d76590147432b0b3\"},\"description\":\"Hybu Cig Cymru- Meat Promotion Wales. 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