Welsh red meat promotion body Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) is taking PGI Welsh Lamb to the lucrative middle east market as it exhibits at a major, leading tradeshow and hosts a special celebration event at the British embassy in Dubai.<\/p>\n
HCC\u2019s trade team will be joined by Welsh exporters to showcase Welsh Lamb at Gulfood which takes place between the 19-23 February at the Dubai World Trade Centre.<\/p>\n
The middle eastern market is an important, growing export market for the Welsh red meat sector with Welsh Lamb exports growing in volume and value in recent years.<\/p>\n
HCC\u2019s Market Development Executive, Gareth Evans, commented: \u201cGulfood is a key event within the global food and drink calendar. Buyers from over 120 countries will be in attendance and it is a key opportunity to grow Welsh Lamb\u2019s reputation and connect with new customers across the region.\u201d<\/p>\n
In addition to attending the tradeshow, HCC has organized for a \u2018Celebration of Welsh Lamb\u2019 event to be hosted at the British embassy in Dubai. His Majesty\u2019s Trade Commissioner and Consul-General, Oliver Christian, is in attendance at the event where he will be joined by key decision-makers in the hospitality and catering sector from Dubai and the middle east.<\/p>\n
The three course \u2018Celebration of Welsh Lamb\u2019 menu has been curated by leading Dubai-based\u00a0 Executive Chef Russell Impiazzi which includes Charred PGI Welsh Lamb Shoulder and Herb Roasted PGI Welsh Lamb Loin. The menu also features a selection of other renowned Welsh food and drink products including T\u0177 Nant Water, Halen M\u00f4n sea salt, Snowdonia Cheese, and Penderyn Whiskey.<\/p>\n
Delegates will also hear an address from a HCC representative explaining the provenance and story behind Welsh Lamb, championing Welsh farmers\u2019 sustainable farming methods.<\/p>\n
HCC\u2019s Events Executive Medi Jones-Jackson explained: \u201cThis Embassy event will allow HCC to connect with key buyers and decision makers across the region and give them a true taste of why PGI Welsh Lamb is so special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"