{"id":937,"date":"2024-02-20T13:59:29","date_gmt":"2024-02-20T13:59:29","guid":{"rendered":"https:\/\/test.hcc.creo.co.uk\/?p=937"},"modified":"2024-05-20T14:07:39","modified_gmt":"2024-05-20T14:07:39","slug":"farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears","status":"publish","type":"post","link":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/","title":{"rendered":"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears"},"content":{"rendered":"

Farmers in Wales are at the heart of the solution when it comes to climate change \u2013 that was the key message from Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) at a recent industry webinar which provided an insight into consumer data, marketing activity, as well as an update on other critical work streams HCC carries out on behalf of the industry.<\/p>\n

HCC\u2019s Head of Sustainability and Future Policy, Rachael Madeley-Davies, outlined some of the innovative work HCC is doing on behalf of its levy payers and stressed the unique position farmers are in when it comes to reducing greenhouse gas emissions and playing an active role in tackling climate change.<\/p>\n

She said: \u201cWe have world class renowned brands in our Welsh Lamb, Welsh Beef and Pork from Wales and they are associated with a carbon efficient way of farming and a holistic approach. Our livestock systems enhance biodiversity and the way we farm positively impacts soil health, water quality and air quality, but we now need to start evidencing those credentials with data.\u201d<\/p>\n

Mrs. Madeley-Davies added that it is about being able to prove those claims and showcase why the way farmers produce food here in Wales sets the industry apart from other production systems across the world.<\/p>\n

\u201cThe climate and nature crisis are intrinsically linked and on a human level it is important that we take this seriously and take some action. This is where carbon in the supply chain comes into play and we must consider Scope 3 emissions, which includes up and downstream emissions as well as direct emissions.<\/p>\n

\u201cAs farmers, who are part of that supply chain, we are in a unique position to address the role we play within that. Any company should consider the mantra of \u2013 measure, reduce, inset, offset \u2013 when looking at their business practices and how to reduce their carbon emissions.<\/p>\n

\u201cUnless you know where you are at, you\u2019re just guessing. The current tools may not be perfect, but they give you a good indication and then we can start looking at reducing those emissions. There is a correlation between financial performance and efficiency and carbon efficiency. Carbon emissions usually mean wastage and indicate an imbalance between inputs and outputs. That means there are opportunities to save money and make our farming businesses more profitable as well as reducing our carbon impact, but you do need to know your baseline first.\u201d<\/p>\n

A lot of big companies automatically go to the offset stage first before looking to make reductions, Mrs Madeley-Davies told delegates: \u201cWhen looking at their carbon emissions they don\u2019t do anything about reducing their emissions \u2013 and that\u2019s where we start to feel the threat. Offset is a last resort, and there are good opportunities if we work together as a supply chain.<\/p>\n

\u201cAgriculture, other than marine, is the only industry that can sequester carbon. That puts us in a really positive position and we must embrace those opportunities to create a stronger supply chain.\u201d<\/p>\n

HCC will now establish how the red meat industry in Wales can lead the way in improving soil health, water quality and air quality, working with other stakeholders across the industry.<\/p>\n

The webinar is available to watch here: https:\/\/youtu.be\/D3ZdgVEYizU?si=fLGJnBMenb91yi_x<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Farmers in Wales are at the heart of the solution when it comes to climate change \u2013 that was the key message from Hybu Cig Cymru \u2013 Meat Promotion Wales (HCC) at a recent industry webinar which provided an insight into consumer data, marketing activity, as well as an update on other critical work streams … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"acf":[],"yoast_head":"\nFarmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru<\/title>\n<meta name=\"description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru\" \/>\n<meta property=\"og:description\" content=\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/\" \/>\n<meta property=\"og:site_name\" content=\"Hybu Cig Cymru\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T13:59:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T14:07:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/\",\"url\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/\",\"name\":\"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru\",\"isPartOf\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg\",\"datePublished\":\"2024-02-20T13:59:29+00:00\",\"dateModified\":\"2024-05-20T14:07:39+00:00\",\"author\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8\"},\"description\":\"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.\",\"breadcrumb\":{\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage\",\"url\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg\",\"contentUrl\":\"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg\",\"width\":336,\"height\":370,\"caption\":\"HCC logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/meatpromotion.wales\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsroom\",\"item\":\"\/newsroom\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/#website\",\"url\":\"https:\/\/meatpromotion.wales\/en\/\",\"name\":\"Hybu Cig Cymru\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meatpromotion.wales\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8\",\"name\":\"Nia\",\"url\":\"https:\/\/meatpromotion.wales\/en\/newsroom\/author\/nia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru","description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/","og_locale":"en_US","og_type":"article","og_title":"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru","og_description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","og_url":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/","og_site_name":"Hybu Cig Cymru","article_published_time":"2024-02-20T13:59:29+00:00","article_modified_time":"2024-05-20T14:07:39+00:00","og_image":[{"width":336,"height":370,"url":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg","type":"image\/jpeg"}],"author":"Nia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/","url":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/","name":"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears - Hybu Cig Cymru","isPartOf":{"@id":"https:\/\/meatpromotion.wales\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage"},"image":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage"},"thumbnailUrl":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg","datePublished":"2024-02-20T13:59:29+00:00","dateModified":"2024-05-20T14:07:39+00:00","author":{"@id":"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8"},"description":"Hybu Cig Cymru- Meat Promotion Wales. In HCC\u2019s orbit, new developments happen daily, in both our home or international export markets, our family farm network or around industry policy matters. When things happen, you will read about them here.","breadcrumb":{"@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#primaryimage","url":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg","contentUrl":"https:\/\/meatpromotion.wales\/wp-content\/uploads\/2024\/03\/HCC-logo.jpg","width":336,"height":370,"caption":"HCC logo"},{"@type":"BreadcrumbList","@id":"https:\/\/meatpromotion.wales\/en\/newsroom\/farmers-in-wales-are-at-the-heart-of-solutions-when-it-comes-to-climate-change-hcc-webinar-hears\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/meatpromotion.wales\/en\/"},{"@type":"ListItem","position":2,"name":"Newsroom","item":"\/newsroom"},{"@type":"ListItem","position":3,"name":"Farmers in Wales are at the heart of solutions when it comes to climate change \u2013 HCC webinar hears"}]},{"@type":"WebSite","@id":"https:\/\/meatpromotion.wales\/en\/#website","url":"https:\/\/meatpromotion.wales\/en\/","name":"Hybu Cig Cymru","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meatpromotion.wales\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/meatpromotion.wales\/en\/#\/schema\/person\/b193707c8e5eeb8e7c600f33a0b7e6c8","name":"Nia","url":"https:\/\/meatpromotion.wales\/en\/newsroom\/author\/nia\/"}]}},"_links":{"self":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":1,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/937\/revisions"}],"predecessor-version":[{"id":938,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/posts\/937\/revisions\/938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/media?parent=937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/categories?post=937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meatpromotion.wales\/en\/wp-json\/wp\/v2\/tags?post=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}