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Eat Welsh Lamb & Welsh Beef

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Porc Blasus

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HCC Trade

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Eat Welsh Lamb & Welsh Beef

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Porc Blasus

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In 2018, HCC was awarded funding for a major 5-year strategic initiative.

This Red Meat Development Programme aims to equip the red meat sector for the future; promoting efficiency, profitability and sustainability throughout the supply chain, and ensuring a high-quality traceable product that future consumers will want.

It will consist of three strategically important projects: Stoc+, the Hill Ram Scheme and Welsh Lamb Meat Quality which focus on animal health, genetics and meat-eating quality.

Red Meat Development Programme Projects

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Stoc+

Working with farmers and vets to promote proactive flock and herd health management, to help Wales lead the world in animal welfare, sustainability and efficiency.

Hill Ram Scheme

Investing in the future of Welsh upland communities by applying the latest breeding technology and performance recording in the hill sheep sector.

Lamb ribs on platter covered in herbs and seasoning

Welsh Lamb Meat Quality

Developing a blueprint for the whole supply chain to ensure that we deliver top taste consistency to consumers of PGI Welsh Lamb.

Beef steaks with salt and pepper bowls

Beef Q

HCC is also a partner in the BeefQ project, led by Aberystwyth University, which is looking to increase the eating quality and value of PGI Welsh Beef production.