PGI Welsh Beef shines as ‘Naturally Local’ campaign delivers strong reach
The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’... Continue

