Significant growth in consumer interest highlighted by 2025/26 Welsh Lamb campaign
Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced strong results from its latest Welsh Lamb marketing campaign, which successfully reached more than three million targeted households across England and Wales. Building on the positive impact of the 2023 and 2024 ‘Uniquely Welsh. Experts in their Field’ campaign, HCC continued to use core brand messaging, over... Continue
