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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Make your views heard on the future of the Welsh red meat sector.

 

HCC’s strategic purpose and priorities, underpinned by the Red Meat Industry (Wales) Measure 2010, is established from its ‘vision’ document. This is an important document that sets the foundations to build the future of the industry and acts as a blueprint for HCC to support and unite all elements of the sector and supply chain.

In 2025 HCC has sought industry views on the future of the red meat industry in Wales. This will support the development of a future Red Meat Industry Vision for Wales, 2026-30.

The current vision developed with the industry, Red Meat Vision for Wales’, runs to the end of this Senedd term.

During 2025 HCC has held numerous discussions with industry, undertaken a farmer survey and a Call for Industry Views.

The key points to this engagement were surrounding specific themes that were identified during an industry engagement process, these included:

  • Theme 1: Livestock numbers
  • Theme 2: Processing capacity
  • Theme 3: Trade
  • Theme 4: Consumption
  • Theme 5: Environmental research
  • Theme 6: Farm profitability
  • Theme 7: Industry advocacy and defence.

More information on this process is available from HCC, please contact Vision2030@hybucig.cymru should you have any queries.

Vision 2030 will be published by the spring of 2026 following agreement from the HCC Board and approval by the Welsh Government.