Red Meat Industry Vision: Delivering Value for Wales
HCC’s strategic action plan Red Meat Industry Vision: Delivering Value for Wales, published in March 2026, outlines the levy body’s priorities up until 2030.
Three focus areas have been identified to support HCC’s mission of leading and supporting the Welsh red meat industry to increase its market presence, economic resilience and global competitiveness, whilst also striving to have a positive environmental impact.
A consultation was held in 2025 which included numerous discussions with industry. To develop the strategy, industry views and feedback was sought throughout 2025 which included numerous discussions with stakeholders from across the red meat supply chain, a farmer survey and a ‘Call for Industry Views’.
The HCC team also attended livestock markets across Wales and key agricultural events to gain views directly from levy-payers.
Engagement over recent months has sought to maximise contributions from across the industry.
Read the full Vision document by clicking here: Red Meat Industry Vision_Delivering Value for Wales_March 2026
“HCC’s vision is for a competitive, profitable, efficient and sustainable red meat industry in Wales which embraces its social and environmental responsibilities. The Vision will act as a blueprint for HCC to support and unite all elements of our sector and supply chain – from farmers to auctioneers, processors and the wider food sector – to bring about future success and growth for our industry.
“We are committed to enhancing the sector’s reputation and competitiveness, whilst also delivering for levy payers, consumers and the wider Welsh society.”
HCC Chair, Catherine Smith
“We will be taking a collaborative approach, which will involve working with partners across the industry who are driven by a common purpose. This will ensure that we operate efficiently and effectively and remain focused on delivering meaningful outcomes.”
HCC CEO, José Peralta
