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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Make your views heard on the future of the Welsh red meat sector.

 

HCC’s strategic purpose and priorities, underpinned by the Red Meat Industry (Wales) Measure 2010, is established from its ‘vision’ document. This is an important document that sets the foundations to build the future of the industry and acts as a blueprint for HCC to support and unite all elements of the sector and supply chain.

HCC is currently seeking industry views on the future of the red meat industry in Wales. This will support the development of a future Red Meat Industry Vision for Wales, 2026-30.

The current vision developed with the industry, Red Meat Vision for Wales’, runs to the end of this Senedd term.

HCC now invites organisations and individuals, from across the red meat industry in Wales to participate in this call for industry views which will assess the future opportunities and challenges for the sector.  Your input will be vital to ensure that HCC is fully informed of these complex challenges and opportunities.

Click here to view the questions. Responses are due by Tuesday, 2 September 2025.

The key points to this engagement are surrounding specific themes that have been identified during an industry engagement process in early 2025, these include:

  • Theme 1: Livestock numbers
  • Theme 2: Processing capacity
  • Theme 3: Trade
  • Theme 4: Consumption
  • Theme 5: Environmental research
  • Theme 6: Farm profitability
  • Theme 7: Industry advocacy and defence.

Please email your responses, addressing each question, to Vision2030@hybucig.cymru with ‘Red Meat Industry Vision for Wales, 2026-30’ as the subject, or mail them to Hybu Cig Cymru – Meat Promotion Wales (HCC), Ty Rheidol, Aberystwyth, SY23 3FF.

Vision 2030 will be published by the spring of 2026 following agreement from the HCC Board and approval by the Welsh Government.