Hybu Cig Cymru – Meat Promotion Wales (HCC) is inviting organisations and individuals from across the red meat industry in Wales to participate in this call for industry views assessing challenges and opportunities for the sector over the coming years. Views will support the development of a future Red Meat Industry Vision for Wales, 2026-30.
A farmer survey has already been completed earlier in the summer of 2025 which sought producer levy-payers’ views towards HCC’s work and challenges and opportunities within the sector.
Vision 2030 will be published by the spring of 2026 following agreement from the HCC Board and approval by the Welsh Government. HCC’s current vision developed with the industry, ‘Red Meat Vision for Wales’, runs to the end of this Senedd term.
The key points to this engagement are surrounding specific themes that have been identified during an industry engagement process in early 2025, these include:
- Theme 1: Livestock numbers
- Theme 2: Processing capacity
- Theme 3: Trade
- Theme 4: Consumption
- Theme 5: Environmental research
- Theme 6: Farm profitability
- Theme 7: Industry advocacy and defence.
Organisations and individuals may respond by emailing their responses to Vision2030@hybucig.cymru with ‘Red Meat Industry Vision for Wales, 2026-30’ as the subject, or mail them to: Hybu Cig Cymru – Meat Promotion Wales (HCC), Ty Rheidol, Aberystwyth, SY23 3FF. Responses are due by Tuesday, 2 September 2025.
Further information and the full list of questions can be found here: https://meatpromotion.wales/en/about/corporate-information-2/vision-2030/
