Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
By Laura Pickup, Head of Strategic Marketing and Connections Blink and you’ll have missed it, the 2024 Royal Welsh Agricultural Show has been and gone for another year. This pinnacle event in the farming calendar never disappoints and, though we had a revised stand and overall presence, we certainly weren’t smaller in exposure and engagement. … Continued
By Nia
Recently, PGI Welsh Lamb featured at the Highest High Tea showcase event in Dubai in collaboration with the British Embassy and the Food is Great campaign. Taking place at the world-famous Burg Khalifa, PGI Welsh Lamb featured in a high tea menu curated by Michelin star chef Vineet Bhatia MBE. A host of influential individuals … Continued
By Nia
Bringing farming closer to consumers and showcasing the important role food producers play in the community in a family-friendly way are just some of the positive outcomes expected from this year’s Garth Country Fair. Hosting the special event, which is now in its third year, are Hybu Cig Cymru – Meat Promotion Wales (HCC) campaign … Continued
By Nia
1 September sees the start of the annual ‘Love Lamb Week’ initiative celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign is a collaboration between all four UK red meat levy boards, led by Quality Meat Scotland (QMS), with the support of … Continued
By Nia
It has been announced today (Thursday 25 July) that William Powell from Crossgates, Llandrindod Wells is the recipient of the 2024 HCC Scholarship. William, who works on the family farm, will focus his study on the suckler cow sector and plans to visit the USA. HCC has been offering this annual scholarship for over twenty … Continued
By Nia
Ten individuals from across the red meat supply chain have been named as the first intake for the new and exclusive Meat Minds programme by Hybu Cig Cymru – Meat Promotion Wales (HCC). Launched back in May by HCC, the main aims are to bring passionate and enthusiastic individuals together to develop their knowledge and … Continued
By Nia
Falling flock and farm numbers in Wales are now causing real concern and, if unarrested, could cause “irreparable damage” to the livestock industry, the Chair of Hybu Cig Cymru- Meat Promotion Wales (HCC) told an industry audience on Monday (22nd) morning at the Royal Welsh Show. Speaking at the annual breakfast function, HCC Chair Cath … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced that the 2024 PGI Welsh Lamb campaign has commenced this week at the Royal Welsh Show. The Welsh red meat promotion body are kickstarting their annual home-market brand advertising campaign on the first day of Wales’ largest agricultural show with Welsh Lamb television adverts appearing … Continued
By Nia
A joint seminar organized by Hybu Cig Cymru – Meat Promotion Wales (HCC) and Wales YFC will discuss the future of farming for the next generation at the Royal Welsh Show in Llanelwedd. Chaired by Royal Welsh Leadership Group Facilitator and Agri Supply Chain Advisor, Alison Harvey, the seminar will hear from voices across the … Continued
By Nia
A new project investigating the meat quality of fresh and frozen PGI Welsh Lamb is being launched at the Royal Welsh Show. Hybu Cig Cymru – Meat Promotion Wales (HCC) are working with AberInnovation to deliver a new project looking at the impacts of freezing on PGI Welsh Lamb. The project will be launched at … Continued
