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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Sustainable Supper Club for Welsh Beef

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) recently held an exclusive Sustainable Supper Club for journalists and bloggers in Cardiff. Held at the Asador 44 restaurant in Cardiff with chef Owen Morgan, journalists were joined by farmers Ben and Ethan Williams who were able to answer questions on how PGI Welsh Beef is produced, … Continued

‘Naturally Local’ message continues to resonate for Welsh Beef

By Nia

Ahead of Great British Beef Week, Hybu Cig Cymru – Meat Promotion Wales’ (HCC) announce that its recent PGI Welsh Beef campaign has continued to hit home with consumers. The multi-media ‘Naturally Local’ campaign, which ran in Wales during the key retail period in the run up to Christmas, continued to build on the successes … Continued

Host farms needed to gather commercial lamb data for industry genetics project

By Nia

RamCompare, the UK’s national sheep progeny testing initiative, is seeking new commercial farms to join the project this season across Wales and England. RamCompare “host” farms are needed to provide around 300 commercial ewes of a uniform breed type which are mated to terminal sire rams provided by the project using single-sire, natural-service mating groups … Continued

HCC starts its annual search for new Scholars

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is pleased to launch its annual Scholarship opportunity today (09 April) and invites applications from individuals within the industry. The scholarship of up to £4,000 is a chance to explore the world and its varying red meat production or processing systems. Applications are welcomed from individuals working … Continued

Reducing calving intervals will save cash and boost productivity

By Nia

New data indicates that farmers are tuning in to savings by reducing calving intervals – but the statistics also show there remains considerable opportunity to further boost profitability. The average calving interval for beef dams in Wales was 420 days in 2024, according to the latest data from the British Cattle Movement Service (BCMS), which … Continued

Annual figures show headline changes in trade trends

By Nia

Trends underlying the red meat trade figures released for 2024 reveal likely and significant impacts on both beef and lamb domestic and export market dynamics in the future. Recently released UK trade figures are the focus for this month’s Hybu Cig Cymru-Meat Promotion Wales’ (HCC) Market Bulletin. They show UK beef production increased by four … Continued

Meat Minds member becomes Master Butcher

By Nia

Swansea based Robert Powell, a member of Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Meat Minds group, has been named as one of 13 new individuals to receive Master Butcher status to coincide with National Butchers Week (3-9 March). The beef and sheep farmer, who also works for Dunbia as a Fresh Food Operations … Continued

RamCompare hits major milestone with call for new ram nominations

By Nia

The RamCompare project is celebrating its tenth anniversary in 2025 and is seeking new rams to join this year’s breeding season. The national progeny test, launched in 2015 and joint-funded by Hybu Cig Cymru (HCC) and the Agriculture and Horticulture Development Board (AHDB), needs rams or semen from performance-recorded, terminal sire breeds. Bridget Lloyd, RamCompare … Continued

Welsh Lamb heads for the Middle East for promotional push

By Nia

A celebration of PGI Welsh Lamb is set to take place in the heart of the lucrative middle east market as Welsh red meat promotion body, Hybu Cig Cymru – Meat Promotion Wales (HCC) exhibits at the Gulfood tradeshow and hosts an exclusive event at the British Embassy in Dubai. HCC’s trade team is joining … Continued

HCC hosts webinar on iceberg disease detection and control in sheep

By Nia

Vets and sheep farmers from across Wales are invited to join an informative webinar on how to manage thin sheep and when to investigate and treat iceberg diseases in flocks. Held on Monday 17 February, the webinar – titled ‘The tip of the iceberg – what is contributing to thin sheep in flocks?’ – will … Continued