Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
This month’s Market Bulletin focuses on the UK sheep sector, highlighting current trends and key factors influencing the market. Key points: Total sheep & lamb throughput for 2025 (up to September) is steady on year-earlier levels at 9.3 million head – just 0.2% higher than the same period in 2024 (DEFRA). Prime lambs made up … Continued
By Nia
The spotlight is shining on PGI Welsh Beef with the launch of a new, multimedia campaign to promote the iconic product. Olympic Welsh boxer, footballer and proud Valleys girl, Lauren Price MBE will be the campaign’s Welsh Beef Ambassador and will be sharing red meat facts and flavorful recipes with thousands of her followers. Led … Continued
By Nia
Over the last six months HCC has been actively seeking to engage with the whole red meat supply chain in order to develop a fuller picture of the opportunities and threats we as an industry face to inform future priorities as part of our future strategy (Vision 2030). Engagement has included presence at 16 auction … Continued
By Nia
Eight sheep and beef producers from across Wales will be selected for a pioneering sustainability project which aims to assess the environmental impact of farms across the UK. The project, known as the Environment Baselining Project, is a collaborative initiative between red meat levy boards Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB and … Continued
By Nia
HCC’s second intake of Meat Minds members met for their first group technical session which focused on HCC research and development (R&D) and the farmed environment. They gathered in Whitland for an insightful presentation by May Wheeler from the Sustainable Food Trust on the ‘Global Farm Metric’ – a key part of HCC’s R&D programme … Continued
By Nia
As part of its wide-ranging remit, HCC engages with health professionals to share factual, evidence-based resources on red meat. Members of the team exhibited at the Royal College of Midwifery Conference back in February to highlight the important role of red meat during and post pregnancy. To reinforce this message, HCC attended the Maternity and … Continued
By Nia
HCC’s latest market bulletin, released this week, looks at HMRC data on trade figures for fresh and frozen red meat products in the first six months of 2025. Key points: In the first half of 2025, UK beef production fell by 4% compared to the same period in 2024. During the same period, sheep meat … Continued
By Nia
PGI Welsh Lamb and PGI Welsh Beef will be presented to international buyers and importers as Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to attend the renowned food and drink trade show – Anuga. Taking place in Cologne between 4th and 8th October, HCC will be attending the trade show … Continued
By Nia
PGI Welsh Lamb meatballs will soon be available to families in supermarket stores across Wales. Edwards, The Welsh Butcher have just launched their Welsh Lamb meatballs which will be available across selected Tesco stores in Wales from 24th September 2025. Edwards have already become a household name, best known for their popular sausage, bacon, Welsh Beef … Continued
By Nia
The Italian city of Naples was the latest destination for Welsh Lamb which featured at a private event hosted by one of the leading supermarket stores in central and southern Italy. The chain has around 500 outlets and the product showcase was attended by their managers, including those in charge of meat counters and departments, … Continued
