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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC highlight the importance of balanced diets ahead of exam season

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) are highlighting the role of red meat in a healthy diet and lifestyle as thousands of school pupils and students across Wales prepare to sit exams this summer. HCC’s Consumer Executive, Elwen Roberts, explained: “Diet and lifestyle are important factors for parents and students to consider when … Continued

HCC announces new funding for beef finishing pilot project

By Nia

A new pilot project, which aims to boost the profitability and sustainability of the Welsh beef sector, has been awarded a grant of £100,000, Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced. The project – Decarbonising PGI Welsh Beef – will appraise the impact of varying the age of finishing beef cattle on … Continued

HCC climbs mountains for mental health

By Nia

A dedicated team of staff from Hybu Cig Cymru – Meat Promotion Wales (HCC) and EID Cymru are set to tackle Wales’s 3 highest peaks ahead of Mental Health Week (13-19 May 2024), the theme of which is “Movement: Moving more for our mental health”. The 18 strong team will set off in the early … Continued

Report highlights practical steps to improve environmental impact and boost profitability in beef herds

By Nia

A joint report between levy bodies, Hybu Cig Cymru – Meat Promotion Wales, QMS and AHDB, has highlighted practical steps farmers can take to improve their environmental impact and how to be more profitable. Dr Heather McCalman, HCC’s Research and Development and Sustainability Executive said: “This report was commissioned in response to the challenges facing … Continued

FoodEx – It’s quiet. It’s organised. It’s coordinated

By Nia

by Medi Jones-Jackson In 1964 my father, then in the Merchant Navy, found himself stationed in Tokyo. Exactly 60 years later I find myself on a 15-hour flight travelling more than halfway across the world – destination Tokyo! I cannot help but wonder how different the city will be from the one he encountered over … Continued

HCC shares research results at high-profile industry conference

By Nia

The impact of climate change and bringing together livestock agriculture, health and biodiversity to provide solutions, was discussed at a major industry conference in Belfast titled ‘The Role of Livestock in our Ecosystems and Economy.’ The BSAS Conference (British Society of Animal Science) included contributions from Hybu Cig Cymru – Meat Promotion Wales’s (HCC), Dr … Continued

“Wronged” red meat gets global academic approval

By Nia

A group of highly-respected, independent international academics have banded together to project positive news about eating red meat as a result of their mutual concerns about the impacts of inaccurate and partisan work in the same field of research. The group, including Professor Dr. Peer Ederer, instigated the Dublin Declaration which states that livestock systems … Continued

Welsh Beef producers shine during Great British Beef Week

By Nia

Welsh Beef producers are set to take centre stage with Hybu Cig Cymru – Meat Promotion Wales (HCC), shining a light on the sectors sustainability credentials during Great British Beef Week (23-30 April). As part of its activity, which will feature beef farmers from across Wales, HCC is also highlighting practical steps beef farmers can … Continued