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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Report highlights practical steps to improve environmental impact and boost profitability in beef herds

By Nia

A joint report between levy bodies, Hybu Cig Cymru – Meat Promotion Wales, QMS and AHDB, has highlighted practical steps farmers can take to improve their environmental impact and how to be more profitable. Dr Heather McCalman, HCC’s Research and Development and Sustainability Executive said: “This report was commissioned in response to the challenges facing … Continued

FoodEx – It’s quiet. It’s organised. It’s coordinated

By Nia

by Medi Jones-Jackson In 1964 my father, then in the Merchant Navy, found himself stationed in Tokyo. Exactly 60 years later I find myself on a 15-hour flight travelling more than halfway across the world – destination Tokyo! I cannot help but wonder how different the city will be from the one he encountered over … Continued

HCC shares research results at high-profile industry conference

By Nia

The impact of climate change and bringing together livestock agriculture, health and biodiversity to provide solutions, was discussed at a major industry conference in Belfast titled ‘The Role of Livestock in our Ecosystems and Economy.’ The BSAS Conference (British Society of Animal Science) included contributions from Hybu Cig Cymru – Meat Promotion Wales’s (HCC), Dr … Continued

“Wronged” red meat gets global academic approval

By Nia

A group of highly-respected, independent international academics have banded together to project positive news about eating red meat as a result of their mutual concerns about the impacts of inaccurate and partisan work in the same field of research. The group, including Professor Dr. Peer Ederer, instigated the Dublin Declaration which states that livestock systems … Continued

Welsh Beef producers shine during Great British Beef Week

By Nia

Welsh Beef producers are set to take centre stage with Hybu Cig Cymru – Meat Promotion Wales (HCC), shining a light on the sectors sustainability credentials during Great British Beef Week (23-30 April). As part of its activity, which will feature beef farmers from across Wales, HCC is also highlighting practical steps beef farmers can … Continued

Welsh Livestock farming essential for a healthy environment

By Nia

Ahead of World Earth Day (22 April), Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding the public of the essential role livestock farming plays in looking after the environment, stressing that there is a marked difference in production systems across the world. Rachael Madeley-Davies, HCC’s Head of Sustainability and Future Policy said: “Welsh … Continued

Ceredigion coastal farm tackles changing weather patterns with grass management

By Nia

Challenging and changing weather patterns are aspects of farming that most agricultural businesses need to tackle, whilst remaining profitable and sustainable. A Ceredigion coastal sheep farm has identified its grassland management as the most suitable and sustainable option to deal with inclement, coastal weather to boost production and income and have joined GrassCheck GB. Penlan … Continued

RamCompare progeny project seeks new commercial sheep flocks

By Nia

The UK’s leading progeny test for terminal sire breeds, RamCompare is currently calling out for commercial sheep farms across Wales to join the project and support its drive to improve sheep genetics across the country. RamCompare is jointly funded by Hybu Cig Cymru – Meat Promotion Wales (HCC) and AHDB and works with partners across … Continued