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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

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Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC at NSA Welsh Sheep

By Nia

Cooking with children, speaking at seminars on sustainability and judging young shepherds – just some of the activities undertaken by the Hybu Cig Cymru – Meat Promotion Wales (HCC) team at the busy NSA Welsh Sheep event last week. The biannual sheep sector showcase held at Tregoyd Farm, Brecon was an excellent opportunity to engage … Continued

HCC’s latest industry engagement efforts

By Nia

The HCC team has been out and about in recent weeks, representing the Welsh red meat industry at conferences and events.  Dr Heather McCalman, HCC’s Research, Development and Sustainability Executive attended the British Society of Animal Science (BSAS) Conference in Galway where she presented information on HCC’s vital Research and Development activity.  This includes involvement … Continued

Supply squeeze stokes late spring beef price records

By Nia

Restricted international and domestic beef supply has fuelled a near 40 per cent increase in cattle deadweight prices in just nine months- trends that anticipate the imminent breaking of the £7 per kilo threshold. Beef price records are being smashed virtually every week as supply tightens, not only in the UK, but across Europe as … Continued

Sustainable Supper Club for Welsh Beef

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) recently held an exclusive Sustainable Supper Club for journalists and bloggers in Cardiff. Held at the Asador 44 restaurant in Cardiff with chef Owen Morgan, journalists were joined by farmers Ben and Ethan Williams who were able to answer questions on how PGI Welsh Beef is produced, … Continued

‘Naturally Local’ message continues to resonate for Welsh Beef

By Nia

Ahead of Great British Beef Week, Hybu Cig Cymru – Meat Promotion Wales’ (HCC) announce that its recent PGI Welsh Beef campaign has continued to hit home with consumers. The multi-media ‘Naturally Local’ campaign, which ran in Wales during the key retail period in the run up to Christmas, continued to build on the successes … Continued

Host farms needed to gather commercial lamb data for industry genetics project

By Nia

RamCompare, the UK’s national sheep progeny testing initiative, is seeking new commercial farms to join the project this season across Wales and England. RamCompare “host” farms are needed to provide around 300 commercial ewes of a uniform breed type which are mated to terminal sire rams provided by the project using single-sire, natural-service mating groups … Continued

HCC starts its annual search for new Scholars

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is pleased to launch its annual Scholarship opportunity today (09 April) and invites applications from individuals within the industry. The scholarship of up to £4,000 is a chance to explore the world and its varying red meat production or processing systems. Applications are welcomed from individuals working … Continued

Reducing calving intervals will save cash and boost productivity

By Nia

New data indicates that farmers are tuning in to savings by reducing calving intervals – but the statistics also show there remains considerable opportunity to further boost profitability. The average calving interval for beef dams in Wales was 420 days in 2024, according to the latest data from the British Cattle Movement Service (BCMS), which … Continued

Annual figures show headline changes in trade trends

By Nia

Trends underlying the red meat trade figures released for 2024 reveal likely and significant impacts on both beef and lamb domestic and export market dynamics in the future. Recently released UK trade figures are the focus for this month’s Hybu Cig Cymru-Meat Promotion Wales’ (HCC) Market Bulletin. They show UK beef production increased by four … Continued

Meat Minds member becomes Master Butcher

By Nia

Swansea based Robert Powell, a member of Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Meat Minds group, has been named as one of 13 new individuals to receive Master Butcher status to coincide with National Butchers Week (3-9 March). The beef and sheep farmer, who also works for Dunbia as a Fresh Food Operations … Continued