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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Environmental baselining project seeks proactive producers

By Nia

Eight sheep and beef producers from across Wales will be selected for a pioneering sustainability project which aims to assess the environmental impact of farms across the UK. The project, known as the Environment Baselining Project, is a collaborative initiative between red meat levy boards Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB and … Continued

The first Meat Minds meeting

By Nia

HCC’s second intake of Meat Minds members met for their first group technical session which focused on HCC research and development (R&D) and the farmed environment.  They gathered in Whitland for an insightful presentation by May Wheeler from the Sustainable Food Trust on the ‘Global Farm Metric’ – a key part of HCC’s R&D programme … Continued

Sharing the red meat message with midwives

By Nia

As part of its wide-ranging remit, HCC engages with health professionals to share factual, evidence-based resources on red meat.  Members of the team exhibited at the Royal College of Midwifery Conference back in February to highlight the important role of red meat during and post pregnancy. To reinforce this message, HCC attended the Maternity and … Continued

A mixed picture for beef and sheep trade in first half of 2025

By Nia

HCC’s latest market bulletin, released this week, looks at HMRC data on trade figures for fresh and frozen red meat products in the first six months of 2025. Key points: In the first half of 2025, UK beef production fell by 4% compared to the same period in 2024. During the same period, sheep meat … Continued

HCC take Welsh Lamb and Welsh Beef to Anuga trade fair

By Nia

PGI Welsh Lamb and PGI Welsh Beef will be presented to international buyers and importers as Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to attend the renowned food and drink trade show – Anuga. Taking place in Cologne between 4th and 8th October, HCC will be attending the trade show … Continued

First Welsh Lamb meatballs launched into supermarket store

By Nia

PGI Welsh Lamb meatballs will soon be available to families in supermarket stores across Wales. Edwards, The Welsh Butcher have just launched their Welsh Lamb meatballs which will be available across selected Tesco stores in Wales from 24th September 2025. Edwards have already become a household name, best known for their popular sausage, bacon, Welsh Beef … Continued

Supporting sales of Welsh Lamb in southern Italy

By Nia

The Italian city of Naples was the latest destination for Welsh Lamb which featured at a private event hosted by one of the leading supermarket stores in central and southern Italy. The chain has around 500 outlets and the product showcase was attended by their managers, including those in charge of meat counters and departments, … Continued

Make life easier with an EIDCymru account

By Nia

EIDCymru staff will be out and about over the coming weeks, promoting the useful facilities available to sheep, goat and deer keepers on its online movement reporting website. The team will visit markets and ram and breeding sheep sales across Wales – from Ruthin to Carmarthen – to encourage farmers to register for an online … Continued

HCC supports the development of thirteen new grass and clover varieties

By Nia

Two white clover, one red clover, two Italian rye-grass and eight perennial rye-grass varieties have been added to the Recommended Grass and Clover Lists for England and Wales 2025/26 (RGCL). The inclusion of thirteen new grass and clover varieties in the annual RGCL handbook adds strength to the options available to farmers in Wales, as … Continued