Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Prime lamb and beef average deadweight prices reached new record highs during 2024. The prime lamb average reached a new historical high when crossing the £8/kilo mark in the spring, and beef achieved a similar status when passing the £5/kilo mark in mid-September. Both made substantial gains over the course of the year. In a … Continued
By Nia
The results of a recent study support HCC’s crucial mission to educate consumers on the health benefits of red meat as part of a balanced diet. The research shows that just under half the UK consumers questioned said they aren’t getting enough protein in their diet, with 2 in 5 (43%) adults unsure they consume … Continued
By Nia
After an extensive recruitment exercise José Peralta has been announced as the new Chief Executive of the red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC). José brings with him a wealth of experience having worked for over 25 years in the UK meat industry at Managing Director level. Past roles include … Continued
By Nia
Commercial beef and sheep farmers from Wales are sought to participate in a project that looks to develop breeding strategies that reduce greenhouse gases. The aim of the ‘Breeding better beef and sheep’ project is to help UK red meat producers make better breeding decisions that are also practical and affordable. Working in partnership as … Continued
By Nia
The UK flock decreased by 785,800 head to 31 million – the smallest flock size recorded for 13 years – the recently published UK June Survey shows. Defra data indicates the total sheep and lamb population in the UK fell by 2.5 per cent year-on-year from 31.8 million to 31.0 million head in June 2024. … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a multimedia campaign to promote PGI Welsh Beef. The campaign, titled Welsh Beef: Naturally Local features advertising on some of Wales’ premier television and radio stations to promote one of Wales’ most iconic food products. Radio adverts and a special … Continued
By Nia
Welsh red meat production is worth an estimated £768 million, some 37 per cent of the total value of Welsh agricultural output – just two of the fascinating facts revealed in a go-to, newly published livestock industry booklet. The Little Book of Meat Facts, the Compendium of Welsh Red Meat and Livestock Statistics 2024, crams 12 … Continued
By Nia
There are many new opportunities awaiting Welsh Lamb in the international and domestic Muslim marketplaces, an industry expert told Welsh agricultural representatives at the recent Hybu Cig Cymru – Meat Promotion Wales (HCC) annual conference at Builth Wells. “Looking at the United Kingdom alone, there are 3.9m Muslims and our research suggests that 80 per … Continued
By Nia
Pupils from Ysgol Carno in mid Wales took part in food and farming workshops delivered by Hybu Cig Cymru – Meat Promotion Wales (HCC) after winning a national competition. The red meat promotion body offered teachers who signed up for their teacher newsletter The Kitchen Classroom / Gwersi o’r Gegin the chance to win a … Continued
By Nia
Supply and demand pressures at home and abroad are likely to support both Welsh Lamb and Welsh Beef for at least another twelve months, a leading red meat analyst told delegates at Hybu Cig Cymru-Meat Promotion Wales’ (HCC) recent conference. “On the whole, it’s a positive story at the moment; farmgate prices are really strong … Continued
