Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales have launched the Welsh Beef Co-moo-nity newsletter – a new recipe-based newsletter to promote PGI Welsh Beef to families and shoppers across Wales. The Welsh Beef Co-moo-nity is a bilingual email filled with HCC’s latest mouth-watering Welsh Beef recipe ideas as well as … Continued
By Nia
1 September sees the start of the annual ‘Love Lamb Week’ initiative celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign is a collaboration between all four UK red meat levy boards, led by Quality Meat Scotland (QMS), with the support of … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced that the 2024 PGI Welsh Lamb campaign has commenced this week at the Royal Welsh Show. The Welsh red meat promotion body are kickstarting their annual home-market brand advertising campaign on the first day of Wales’ largest agricultural show with Welsh Lamb television adverts appearing … Continued
By creo
The sustainability story of PGI Welsh Lamb and PGI Welsh Beef, as well as their nutritious and delicious taste credentials were at the top of the agenda when Hybu Cig Cymru – Meat Promotion Wales (HCC) welcomed a trade delegation from Italy to help strengthen export relationships. During the visit, which included a tour of … Continued
By creo
Welsh red meat exporters will be heading Stateside to promote PGI Welsh Lamb on a trade visit facilitated by Hybu Cig Cymru – Meat Promotion Wales (HCC). Welsh Lamb will feature at the Annual Meat Conference (AMC) which this year is taking place in Nashville, Tennessee during 18-20 March and over 1,900 delegates from across … Continued
By Nia
Welsh Lamb and Welsh Beef have officially been recognised with Geographical Indication (GI) status in Japan. The protected status means that the premium products can be exported to Japan with added assurance that they are protected against imitations. The announcement from the Department for Business and Trade, which has been hailed a success for Welsh … Continued
