Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Siwan
‘Look for the logo’: that’s the message of a new £300,000 campaign encouraging people across Wales to buy PGI Welsh Lamb and PGI Welsh Beef. The distinctive branding on the products offers shoppers the ultimate mark that signifies trusted origins for consumers. Throughout the year, the ‘Naturally Local. Look for the Logo’ campaign will celebrate … Continued
By Laura
Hybu Cig Cymru – Meat Promotion Wales (HCC) recently exhibited at the Worldchefs Congress held in Newport, promoting the quality and heritage of PGI Welsh Lamb, PGI Welsh Beef, and Pork from Wales to a global audience of culinary professionals. Working in partnership with the Welsh Government, HCC engaged with international chefs, industry leaders, and … Continued
By Siwan
Welsh Lamb was served to a hand-picked party of Italian retailers, distributors, processors and the British Consul General Kassim Ramji, at a private dinner in Italy last week to coincide with the TuttoFood Milan trade show. The lamb was skillfully prepared by Michelin Star chef Carlo Cracco at his restaurant in Milan, the Galleria Vittorio Emanuele II. He … Continued
By Laura
A group of German meat importers and journalists have recently visited Welsh farms and abattoirs to understand more about PGI Welsh Lamb and expand their range of branded PGI Welsh Lamb products. Buyers from a high-end specialist meat importer from Germany were joined by journalists and chefs to see for themselves the unique way Welsh … Continued
By Laura
New PGI Welsh Lamb and Beef products from manufacturer Edwards the Welsh Butcher have reached physical and digital supermarket shelves. Following on from the success of their Welsh Lamb meatballs and other well known fresh meat products, PGI Welsh Lamb and Apricot burgers, PGI Welsh Lamb Kofta Kebabs and sliced PGI Welsh Beef Topside are … Continued
By Siwan
The red meat levy body, Hybu Cig Cymru, has confirmed strong performance of its latest ‘Naturally Local’ PGI Welsh Beef campaign, which ran bilingually across Wales throughout the end of 2025 and into early 2026. The integrated campaign delivered strong reach, engagement and visibility for one of Wales’s most iconic food products. The ‘Naturally Local’ … Continued
By Siwan
2025 was an exciting and productive year for the Porc Blasus brand, co-ordinated by Hybu Cig Cymru – Meat Promotion Wales (HCC) on behalf of pork producers in Wales. The marketing activities focused on creating fresh, high-quality content to showcase the product and support the network of dedicated producers. During the summer months, 12 brand-new … Continued
By Nia
PGI Welsh Lamb meatballs will soon be available to families in supermarket stores across Wales. Edwards, The Welsh Butcher have just launched their Welsh Lamb meatballs which will be available across selected Tesco stores in Wales from 24th September 2025. Edwards have already become a household name, best known for their popular sausage, bacon, Welsh Beef … Continued
By Laura
This year’s Love Lamb Week, from 1-7 September, will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production. A decade on from the launch of Love Lamb Week, Quality Meat Scotland (QMS) is leading this year’s campaign with support from Hybu Cig … Continued
By Laura
HRH King Charles III has recently sampled PGI Welsh Lamb in one of the world’s most celebrated gastronomic nations – Italy. During an Italian tour in April, HRH King Charles III and HRH Queen Camilla concluded their Italian trip in Ravenna, a city in the north-east of Italy. The King and Queen’s final engagement was … Continued
