Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Siwan
Having farmers leading its promotion of PGI Welsh Lamb has continued to reap considerable success for Hybu Cig Cymru – Meat Promotion Wales (HCC). The major multi-platform ‘Uniquely Welsh. Experts in their field’ campaign has built on the success of previous years by continuing its focus on real-life stories from the Welsh farming community, with … Continued
By Laura
PGI Welsh Lamb has been celebrated and highlighted in Tokyo, Japan as Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has undertaken a trade visit and promotions in the region. HCC joined with Welsh Government and Welsh processors to exhibit at Foodex Tokyo between March 11-14 2025. Attracting thousands of regional … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a multimedia campaign to promote PGI Welsh Beef. The campaign, titled Welsh Beef: Naturally Local features advertising on some of Wales’ premier television and radio stations to promote one of Wales’ most iconic food products. Radio adverts and a special … Continued
By creo
Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting farmers to participate in a new project that looks to make the best use of grassland whilst also making substantial business savings. The potential industry savings of £1.6 billion will stem from efficient and nature friendly grassland management practices. This will also help farm businesses … Continued
By creo
Prendergast Butchers in Haverfordwest has taken the top prize for the best sausage in Wales, at the prestigious ‘Put Your Best Sausage Forward 2024’ competition. Organised by Hybu Cig Cymru – Meat Promotion Wales, the award celebrates the artisan Welsh pork industry, which is defined by smaller scale and specialised farms and producers. The award-winning … Continued
By Nia
The first week of September saw the annual ‘Love Lamb Week’ initiative celebrate lamb’s naturally delicious flavour and versatility and encouraged the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign saw a reach of almost two million users across social media in a collaboration between all four UK red meat … Continued
By Nia
A delegation of Italian meat specialists from one of the nation’s largest wholesalers have visited Wales to learn more about the high-quality production of PGI Welsh Lamb. 20 meat specialists from Gesco- Amadori, a leading Italian meat distributor, joined Hybu Cig Cymru – Meat Promotion Wales (HCC) on an inward mission to Wales. The group … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales have launched the Welsh Beef Co-moo-nity newsletter – a new recipe-based newsletter to promote PGI Welsh Beef to families and shoppers across Wales. The Welsh Beef Co-moo-nity is a bilingual email filled with HCC’s latest mouth-watering Welsh Beef recipe ideas as well as … Continued
By Nia
1 September sees the start of the annual ‘Love Lamb Week’ initiative celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign is a collaboration between all four UK red meat levy boards, led by Quality Meat Scotland (QMS), with the support of … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced that the 2024 PGI Welsh Lamb campaign has commenced this week at the Royal Welsh Show. The Welsh red meat promotion body are kickstarting their annual home-market brand advertising campaign on the first day of Wales’ largest agricultural show with Welsh Lamb television adverts appearing … Continued
