Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
PGI Welsh Lamb will be hitting the big screen again this summer as Hybu Cig Cymru – Meat Promotion Wales (HCC) run their annual multi-media campaign promoting Welsh Lamb to households across England and Wales. In the third installment of the ‘Experts in their Field’ campaign, HCC put Welsh farmers at the forefront of their … Continued
By Nia
An industry webinar will present the benefits of genetic improvement for farming businesses, and producers from across the UK are encouraged to register today. Hosted by Hybu Cig Cymru (HCC) and Signet Breeding Services, the webinar will highlight the achievements of relevant UK-wide industry projects including RamCompare, the UK’s national progeny test. In addition, practical … Continued
By Nia
Eight successful candidates have been selected as members of Hybu Cig Cymru – Meat Promotion Wales’ (HCC) exclusive Meat Minds programme for 2025-2026. Meeting for the first time at the Royal Welsh Show, the group is the second intake for the programme which aims to connect young individuals working across the red meat supply chain. … Continued
By Nia
A new entrant into the farming sector and agricultural consultant from Ceredigion has been announced as Hybu Cig Cymru – Meat Promotion Wales (HCC) Scholar for 2025. Ben Lloyd James from Abermeurig, Lampeter has been awarded the Scholarship to investigate practical solutions for reducing GHG emissions in pasture-based livestock systems in Wales. He said: “The Welsh … Continued
By Nia
From consulting with industry to cooking with consumers, Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a busy schedule of events at this year’s Royal Welsh Show (Monday 21 – Thursday 24 July 2025). HCC’s presence will form a key part of its engagement work around Vision 2030 – an important strategic document … Continued
By Nia
PGI Welsh Lamb and PGI Welsh Beef will have a spotlight in the American market as Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to exhibit at the New York Summer Fancy Food Show. Alongside Welsh Government, HCC will be leading representatives from Dunbia and Kepak at the New … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has been sharing its latest resources with teachers and educators at the recent National Education Show held in Llandudno. Representatives from HCC engaged with teachers and industry professionals to share some of their food and farming classroom resources such as their recipe … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) urges farmers to be aware of latest Welsh Government advice around Bluetongue and movement restrictions. From 20 June 2025 any susceptible animals (ruminants or camelids including cattle, sheep, goats, deer, llamas and alpacas) moving from a Bluetongue Restricted Zone to Wales to live will require a specific movement … Continued
By Nia
Top salespeople from a leading foodservice supplier in Italy have recently visited Wales as part of an inward mission organized by Hybu Cig Cymru – Meat Promotion Wales. In collaboration with red meat processor, Kepak, five top-performing sales people from Polo Ristorazione visited the Kepak processing site in Merthyr Tydful as well as visiting a … Continued
By Nia
Eye-opening, inspiring, informative! Some of the words used by the outgoing group to describe the Meat Minds programme which is now open for applications from motivated people working in Wales’ red meat supply chain. Launched last year, Hybu Cig Cymru – Meat Promotion Wales (HCC) has received an extremely positive response to the initiative and … Continued
