Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
The Welsh Beef brand will be promoted on S4C throughout December as part of a multimedia marketing campaign led by Hybu Cig Cymru – Meat Promotion Wales (HCC). Our partnership with S4C ensures that the Welsh Beef advertisement will receive significant visibility. It will be broadcast regularly at various times throughout the day featuring prominently in the … Continued
By Nia
The Hybu Cig Cymru – Meat Promotion Wales (HCC) team will be at the RWAS Winter Fair in Llanelwedd next week, accompanied by butchers, scholars and a professional boxer! A busy schedule of events is planned to demonstrate the special qualities of Welsh red meat and how it can be enjoyed over Christmas. The HCC … Continued
By Nia
The 2025 Sheep and Goat Annual Inventory will be available from 1 December 2025 and keepers will have until 31 December to complete it. It asks for the number of sheep and/or goats owned on 1 December on each holding, including on common land and any temporary CPH. EIDCymru Lead Gwion Aeron said: “It’s that … Continued
By Nia
Meat buyers and importers from all over the world enjoyed tasting Welsh Lamb and Welsh Beef at the Anuga trade fair in Germany last month. HCC’s presence at the event was productive; numerous meetings were held with current customers, and connections made with new contacts who responded positively to both the quality and sustainability of … Continued
By Nia
This month’s Market Bulletin focuses on the UK sheep sector, highlighting current trends and key factors influencing the market. Key points: Total sheep & lamb throughput for 2025 (up to September) is steady on year-earlier levels at 9.3 million head – just 0.2% higher than the same period in 2024 (DEFRA). Prime lambs made up … Continued
By Nia
The spotlight is shining on PGI Welsh Beef with the launch of a new, multimedia campaign to promote the iconic product. Olympic Welsh boxer, footballer and proud Valleys girl, Lauren Price MBE will be the campaign’s Welsh Beef Ambassador and will be sharing red meat facts and flavorful recipes with thousands of her followers. Led … Continued
By Nia
Over the last six months HCC has been actively seeking to engage with the whole red meat supply chain in order to develop a fuller picture of the opportunities and threats we as an industry face to inform future priorities as part of our future strategy (Vision 2030). Engagement has included presence at 16 auction … Continued
By Nia
Eight sheep and beef producers from across Wales will be selected for a pioneering sustainability project which aims to assess the environmental impact of farms across the UK. The project, known as the Environment Baselining Project, is a collaborative initiative between red meat levy boards Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB and … Continued
By Nia
HCC’s second intake of Meat Minds members met for their first group technical session which focused on HCC research and development (R&D) and the farmed environment. They gathered in Whitland for an insightful presentation by May Wheeler from the Sustainable Food Trust on the ‘Global Farm Metric’ – a key part of HCC’s R&D programme … Continued
By Nia
As part of its wide-ranging remit, HCC engages with health professionals to share factual, evidence-based resources on red meat. Members of the team exhibited at the Royal College of Midwifery Conference back in February to highlight the important role of red meat during and post pregnancy. To reinforce this message, HCC attended the Maternity and … Continued
