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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC takes the red meat message to 1,100 children

By Nia

Over 1000 children in Carmarthenshire have learnt about red meat production in Wales and the role of Welsh red meat in the diet in workshops delivered by Hybu Cig Cymru – Meat Promotion Wales (HCC). The Welsh red meat promotion body joined up with Welsh foodservice company Castell Howell at the Fy Mhlat Bwyd / … Continued

Planning and communication key to success – HCC webinar hears

By Nia

In order to help the industry prepare for the challenges ahead, Hybu Cig Cymru – Meat Promotion Wales (HCC) hosted a joint webinar with The Farming Community Network and LHP Accountants to discuss what steps farmers can take now to prepare for the winter ahead. Joining the webinar were The Farming Community Network Cymru, Wales … Continued

HCC looks forward to Sustainable Grass and Muck event

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking forward to join the wider industry and levy payers at the Royal Welsh Agricultural Society’s Sustainable Grass and Muck event, which is held at Aberystwyth University Farm, Trawsgoed on Thursday 30 May 2024. The event provides an excellent opportunity for the levy body highlight the … Continued

Lamb sales soar as shoppers seek a traditional Easter

By Nia

Shoppers switched to Lamb from chicken and other proteins in a standout early spring performance at the retail tills. Roasting joints spearheaded a bumper year-on-year growth, with a remarkable 24 per cent volume increase, constituting 73 per cent of total lamb volume sold, Easter shopping data from consumer experts Kantar reveals. Wales outshone other parts … Continued

HCC highlights traceability credentials with experts in their field

By Nia

Applying the latest technology and working with the supply chain is essential when it comes to protecting the credentials of PGI Welsh Lamb and PGI Welsh Beef. Maintaining their role as brand guardians for the red meat sector, Hybu Cig Cymru – Meat Promotion Wales (HCC) therefore works closely with Oritain, who use innovative forensic … Continued

HCC launches Meat Minds and seeks members from across the supply chain

By Nia

Red meat promotion agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting young people from all areas of the red meat supply chain to be the first ever members of its new and exclusive programme, Meat Minds. Launched today (Monday 20 May), the new initiative aims to bring passionate and enthusiastic individuals together … Continued

HCC highlight the importance of balanced diets ahead of exam season

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) are highlighting the role of red meat in a healthy diet and lifestyle as thousands of school pupils and students across Wales prepare to sit exams this summer. HCC’s Consumer Executive, Elwen Roberts, explained: “Diet and lifestyle are important factors for parents and students to consider when … Continued

HCC announces new funding for beef finishing pilot project

By Nia

A new pilot project, which aims to boost the profitability and sustainability of the Welsh beef sector, has been awarded a grant of £100,000, Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced. The project – Decarbonising PGI Welsh Beef – will appraise the impact of varying the age of finishing beef cattle on … Continued

HCC climbs mountains for mental health

By Nia

A dedicated team of staff from Hybu Cig Cymru – Meat Promotion Wales (HCC) and EID Cymru are set to tackle Wales’s 3 highest peaks ahead of Mental Health Week (13-19 May 2024), the theme of which is “Movement: Moving more for our mental health”. The 18 strong team will set off in the early … Continued