Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
The latest data suggests Welsh beef production is likely to see medium term price stability because supply is expected to tighten, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) experts anticipate. Statistics from British Cattle Movement Service (BCMS) shows that the GB breeding herd stood at 2.7 million head in January 2024 – almost two per cent … Continued
By Nia
Red meat, as part of balanced and healthy diet, is essential – that’s the key message from Hybu Cig Cymru chair Catherine Smith ahead of World Health Day (Sunday 7 April 2024). The day, which is led by the World Health Organization (WHO), this year focusses on ‘My health, my right’ stressing that around the … Continued
By Nia
Deadweight lamb prices have soared by more than 20 per cent in the last nine weeks with increased consumer demand around religious festivals and a tightening of supply to market playing a significant part. Nine consecutive weekly price rises have carried the current deadweight SQQ average for lambs across GB to almost £7.90/kg, an increase … Continued
By Nia
A mid-Wales farmer’s involvement in a grass monitoring project has led to increased returns and improved business efficiency. Richard Rees joined GrassCheckGB in 2022 and has since seen positive results; lambs were finished 55 days earlier last year than in previous years, and inputs have been reduced. The farm is one of 50 sheep, beef … Continued
By Nia
Consumers in Japan have given GI Welsh Lamb top marks on taste and said they would certainly choose to eat it again, according to a survey carried out by Tokyo based Beer Restaurant chain Kirin City. Hybu Cig Cymru – Meat Promotion Wales (HCC) has been working closely with the restaurant chain and a Welsh … Continued
By Nia
A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the lives of three farmers from … Continued
By Nia
A 4.2% increase in the levy paid by producers and abattoirs in Wales is set to ensure the red meat sector in Wales faces a sustainable future. The levy is used by Hybu Cig Cymru – Meat Promotion Wales (HCC) to fund activities to assist with the development of the Welsh red meat industry (sheep, … Continued
By Nia
Welsh Lamb and Welsh Beef have officially been recognised with Geographical Indication (GI) status in Japan. The protected status means that the premium products can be exported to Japan with added assurance that they are protected against imitations. The announcement from the Department for Business and Trade, which has been hailed a success for Welsh … Continued
By Nia
A group of industry experts met for the first time in Aberystwyth this week since being appointed as members of a new Sustainable Innovation and Research Working Group. Twelve individuals have been selected, with the aim of supporting and guiding Hybu Cig Cymru – Meat Promotion Wales (HCC) on areas of innovation, research and development … Continued
By Nia
Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day of Saint David”, March 1st has been a day of celebration in … Continued
