Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Consumers in Japan have given GI Welsh Lamb top marks on taste and said they would certainly choose to eat it again, according to a survey carried out by Tokyo based Beer Restaurant chain Kirin City. Hybu Cig Cymru – Meat Promotion Wales (HCC) has been working closely with the restaurant chain and a Welsh … Continued
By Nia
A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the lives of three farmers from … Continued
By Nia
A 4.2% increase in the levy paid by producers and abattoirs in Wales is set to ensure the red meat sector in Wales faces a sustainable future. The levy is used by Hybu Cig Cymru – Meat Promotion Wales (HCC) to fund activities to assist with the development of the Welsh red meat industry (sheep, … Continued
By Nia
Welsh Lamb and Welsh Beef have officially been recognised with Geographical Indication (GI) status in Japan. The protected status means that the premium products can be exported to Japan with added assurance that they are protected against imitations. The announcement from the Department for Business and Trade, which has been hailed a success for Welsh … Continued
By Nia
A group of industry experts met for the first time in Aberystwyth this week since being appointed as members of a new Sustainable Innovation and Research Working Group. Twelve individuals have been selected, with the aim of supporting and guiding Hybu Cig Cymru – Meat Promotion Wales (HCC) on areas of innovation, research and development … Continued
By Nia
Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day of Saint David”, March 1st has been a day of celebration in … Continued
By Nia
Average livestock farm incomes in Wales are expected to fall by more than 30 per cent in the last financial year, with averages for holdings in less favoured areas some 37 per cent down, the latest official projections show. Welsh Government’s Forecast of farm incomes in Wales provides an annual insight into long-term trends in … Continued
By Nia
Welsh Lamb is on its way to Asia’s biggest trade show, FoodEx, thanks to Hybu Cig Cymru – Meat Promotion Wales (HCC). The event, which takes place from Tuesday 5 March until Friday 8 March at Tokyo Big Sight, is host to over 2,500 leading food and beverage companies from more than 60 countries and … Continued
By Nia
PGI Welsh Lamb has been featured at a special event at the British Embassy in Dubai, highlighting its position as the leading premium and sustainable choice for red meat. Organised by Hybu Cig Cymru – Meat Promotion Wales (HCC), the event was titled ‘A Celebration of Welsh Lamb’ and included a VIP guestlist featuring key … Continued
By Nia
Farmers in Wales are at the heart of the solution when it comes to climate change – that was the key message from Hybu Cig Cymru – Meat Promotion Wales (HCC) at a recent industry webinar which provided an insight into consumer data, marketing activity, as well as an update on other critical work streams … Continued
