Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring. The overarching objective of the campaign – How far is your fork from our porc? – is to raise awareness of the availability, benefits and propensity to purchase … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking PGI Welsh Lamb to the lucrative middle east market as it exhibits at a major, leading tradeshow and hosts a special celebration event at the British embassy in Dubai. HCC’s trade team will be joined by Welsh exporters to showcase … Continued
By Nia
The hunt is on for Hybu Cig Cymru – Meat Promotion Wales’ (HCC) 2024 scholar! The long-standing scholarship, which is open to anyone above the age of 18 working in the red meat sector in Wales, provides funding worth £4,000 to study an aspect of red meat production or processing anywhere in the world. The … Continued
By Nia
Farmers from across Wales are invited to join an innovative farming business and Hybu Cig Cymru – Meat Promotion Wales (HCC) for a special GrasscheckGB workshop. The workshop is held on Thursday 22 February 2024 at Penmaen Bach near Machynlleth, where Richard Rees and his brother Huw Llyr run a 90-hectare holding, grazing a flock … Continued
By Nia
Livestock farmers are being urged to remain vigilant for signs of Schmallenberg virus (SBV) in their flocks and herds by Hybu Cig Cymru – Meat Promotion Wales (HCC). The warning is being issued to the industry as it has been noted that cases in Welsh flocks have been found in recent weeks, and will likely … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding consumers about the positive role red meat as part of a balanced diet can play in child health. The reminder follows a report by The Academy of Medical Sciences, which stresses urgent action is needed to improve child health under 5. Obesity, which is listed … Continued
By Nia
New data suggests there was more Welsh Lamb and Welsh Beef on Christmas plates this year as some consumers moved away from traditional turkey. This month’s Hybu Cig Cymru-Meat Promotion Wales (HCC) Market Bulletin concentrates on new data from consumer experts Kantar that suggests both beef and lamb, which featured in pre-Christmas promotions from HCC, … Continued
