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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

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Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Top analyst projects potential boost for Welsh red meat producers

By Nia

Supply and demand pressures at home and abroad are likely to support both Welsh Lamb and Welsh Beef for at least another twelve months, a leading red meat analyst told delegates at Hybu Cig Cymru-Meat Promotion Wales’ (HCC) recent conference. “On the whole, it’s a positive story at the moment; farmgate prices are really strong … Continued

Beef supply forecast to fall further

By Nia

GB cattle population numbers have seen a year-on-year decline of two per cent- and experts expect further falls in subsequent years. As of October 1, 2024, the total cattle and calf population in Great Britain (GB) stood at 7.7 million head – a year-on-year decline of two per cent, according to data from the British … Continued

Global growth target for HCC’s export experts

By Nia

Many new and existing marketplaces now offer exciting global growth opportunities for Welsh Lamb and Welsh Beef premium products, delegates to Hybu Cig Cymru-Meat Promotion Wales’ (HCC) annual conference heard. The conference theme was “Succeeding in Global and Domestic Markets” and HCC Chair Cath Smith, summing up positive conference contributions from industry analysts said: “The … Continued

Industry event provides platform for knowledge sharing

By Nia

Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) joined the Wynnstay Beef & Sheep Event, held at Welshpool Livestock Market on Friday 1 November, sharing industry knowledge with levy payers and event goers. The event was a key occasion for the beef and sheep sector in Wales with farmers, experts … Continued

Welsh red meat does the heavy lifting – HCC tells gym enthusiasts

By Nia

The nutritional benefits of including PGI Welsh Lamb and PGI Welsh Beef were highlighted when Hybu Cig Cymru – Meat Promotion Wales (HCC) joined forces with PureGym Wrexham. The new Gym in Wrexham has recently re-openend after renovation works. HCC staff shared healthy recipe ideas and spoke to gym members about the importance of Welsh … Continued

PGI Welsh Lamb makes return to UAE and gets foothold in Saudi Arabia

By Nia

PGI Welsh Lamb has made a return to the United Arab Emirates (UAE) and secured a foothold in the Kingdom of Saudi Arabi (KSA) – Hybu Cig Cymru – Meat promotion Wales (HCC) is delighted to announce. Following extensive negotiations, and engagement work in those new and developing markets, Welsh Lamb will now be available … Continued

Welsh red meat industry hopes for Xmas present

By Nia

The Welsh red meat industry is hoping that the positive position generated by current industry supply and demand trends will extend into the all-important festive season. “The signs are there: it’s still early of course, but there can be some optimism for another good Christmas for quality red meat,” reasoned Glesni Phillips, Hybu Cig Cymru-Meat … Continued

The search is on for new CEO to lead HCC into next phase of development within a dynamic and evolving industry

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) stands at the forefront of the Welsh red meat industry, championing its development, promotion, and marketing with a clear vision: to cultivate a profitable, efficient, sustainable, innovative and competitive industry which is resilient to political and environmental change and benefits the people of Wales. It has a … Continued

HCC sponsors major sheep event

By Nia

Red meat promotion agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is pleased to continue its support for the Sheep Breeders Round Table, a world-leading technical conference for sheep breeders, farmers, academics, consultants and industry representatives. The biennial conference Breeding sheep for a greener future will cover a broad range of sheep breeding topics … Continued