Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Telling the positive story of PGI Welsh Lamb and PGI Welsh Beef was the centre focus for Hybu Cig Cymru – Meat Promotion Wales (HCC) when it joined international audiences and the brightest minds and innovators in the food sector, both from France and abroad at SIAL Paris ( 19-23 October 2024). The flagship event … Continued
By Nia
Red meat promotion agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is pleased to continue its support for the Sheep Breeders Round Table, a world-leading technical conference for sheep breeders, farmers, academics, consultants and industry representatives. The biennial conference Breeding sheep for a greener future will cover a broad range of sheep breeding topics … Continued
By Nia
The Hybu Cig Cymru – Meat Promotion Wales (HCC) team travelled the length and breadth of Wales during September to engage in positive discussions with red meat industry stakeholders. Staff visited ten livestock sales and attended eight Farming Connect ‘Our Farms’ events to promote HCC’s dedication to delivering and collaborating, and to communicate the work … Continued
By Nia
Audiences at a sustainable food and drink event held on Anglesey heard that economic and social sustainability were just as important as environmental sustainability in the Welsh beef and sheep sector. The panel was part of the first Gwyl Fwyd Egni | Egni Food Festival which took place at M-Sparc and aimed to celebrate and … Continued
By Nia
Global and domestic demand drivers for the world-leading PGI Welsh Lamb and PGI Welsh Beef brands will be explored during this year’s Hybu Cig Cymru – Meat Promotion Wales (HCC) Conference, titled ‘Succeeding in global and domestic markets.’ Held on the Showground in Llanelwedd on Thursday 14 November, the event is not to be missed … Continued
By Nia
To highlight World Iron Awareness Week, which starts on Monday 14th October, Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) have partnered with elite Welsh athlete Adelé Nicoll to emphasize the importance of iron in the diet and highlight PGI Welsh Lamb and PGI Welsh Beef as key sources of … Continued
By Nia
PGI Welsh Lamb and PGI Welsh Beef will feature at SIAL Paris, the world’s largest food and drink trade fair, later this month. Hybu Cig Cymru – Meat Promotion Wales (HCC) will be exhibiting and promoting the globally acclaimed Welsh red meat brands – Welsh Lamb and Welsh Beef, along with a delegation of Welsh … Continued
By Nia
The latest red meat market intelligence data, required market specifications and the current PGI Welsh Lamb campaign were recently discussed by Hybu Cig Cymru – Meat Promotion Wales (HCC) experts’ in their field – Glesni Philips, Philippa Gill, and James Ruggeri. Those who joined the webinar heard from HCC’s Intelligence, Analysis and Business Insight Executive, … Continued
By Nia
The first week of September saw the annual ‘Love Lamb Week’ initiative celebrate lamb’s naturally delicious flavour and versatility and encouraged the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign saw a reach of almost two million users across social media in a collaboration between all four UK red meat … Continued
By Nia
A delegation of Italian meat specialists from one of the nation’s largest wholesalers have visited Wales to learn more about the high-quality production of PGI Welsh Lamb. 20 meat specialists from Gesco- Amadori, a leading Italian meat distributor, joined Hybu Cig Cymru – Meat Promotion Wales (HCC) on an inward mission to Wales. The group … Continued
