Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
The latest red meat market intelligence data, required market specifications and the current PGI Welsh Lamb campaign were recently discussed by Hybu Cig Cymru – Meat Promotion Wales (HCC) experts’ in their field – Glesni Philips, Philippa Gill, and James Ruggeri. Those who joined the webinar heard from HCC’s Intelligence, Analysis and Business Insight Executive, … Continued
By Nia
The first week of September saw the annual ‘Love Lamb Week’ initiative celebrate lamb’s naturally delicious flavour and versatility and encouraged the nation to try lamb in different ways. This year’s ‘Make it Lamb’ campaign saw a reach of almost two million users across social media in a collaboration between all four UK red meat … Continued
By Nia
A delegation of Italian meat specialists from one of the nation’s largest wholesalers have visited Wales to learn more about the high-quality production of PGI Welsh Lamb. 20 meat specialists from Gesco- Amadori, a leading Italian meat distributor, joined Hybu Cig Cymru – Meat Promotion Wales (HCC) on an inward mission to Wales. The group … Continued
By Nia
Beef deadweight prices have soared to a new record high fuelled by strong domestic and international demand and a squeeze on supply. The £5 per kilo threshold has been breached for the first time with the England & Wales steer deadweight average hitting 502.8p/kg in the past seven days. This September 21st landmark followed a … Continued
By Nia
Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) is continuing its drive to take red meat messaging to schools and teachers as it exhibits at a national education conference. HCC will be exhibiting at the National Education Show, held in Cardiff on Friday 4 October, and will be speaking to … Continued
By Nia
The value of Welsh red meat exports has risen substantially with Welsh Beef enjoying a 14 per cent rise and Welsh Lamb six per cent year on year, according to Hybu Cig Cymru-Meat Promotion Wales’ (HCC) analysts. Some 9,000 tonnes of beef were exported in the first six months of the year, estimated to be … Continued
By Nia
The latest advice on animal health, HCC’s farmer intention survey and wider red meat matters were top of the conversation when Hybu Cig Cymru – Meat Promotion Wales (HCC) representatives joined the NSA Wales and Border Ram sale in Builth Wells at the start of this week. Representing HCC on the day were Industry Strategic … Continued
By Nia
On the weekend HCC staff joined the Food Education Network Brunch as part of the Abergavenny Food Festival. The event engaged those people who work with and engage young people in food; teach cooking and are passionate about how food grows; teach how to make meals and educate children and families about what healthy food … Continued
By Nia
Diet and nutrition that includes red meat play a key role in pregnancy – that was the key message from Hybu Cig Cymru – Meat Promotion Wales (HCC) to over 500 midwives at the recent Wales and South West Maternity and Midwifery Festival. Joining the event in Bath on September 17, a professional development event … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales have launched the Welsh Beef Co-moo-nity newsletter – a new recipe-based newsletter to promote PGI Welsh Beef to families and shoppers across Wales. The Welsh Beef Co-moo-nity is a bilingual email filled with HCC’s latest mouth-watering Welsh Beef recipe ideas as well as … Continued
