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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Meat Minds members forge connections with industry leaders

By Siwan

The second session arranged by HCC for the Meat Minds group was recently held in Aberystwyth, with a morning spent meeting industry leaders and an afternoon focusing on sheep genetics. Providing the members with a chance to cultivate connections and develop an understanding of different elements of the supply chain are two of the programme’s … Continued

2025 beef sector trends

By Siwan

The November Market Bulletin examines export developments within the UK beef sector, global supply pressures, and the continued contrast between strong international demand and more subdued domestic consumption. Key points: UK exports of fresh & frozen beef (January to September) were 2% lower than the same period in 2024 (HMRC) due to tighter cattle availability … Continued

Calling all beef and sheep farmers in Wales

By Siwan

Inflation and high farm input costs continue to challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru – Meat Promotion Wales (HCC) surveyed Welsh farming businesses in September 2022, 2023, and 2024 and is now inviting farmers across Wales to participate in a fourth … Continued

HCC seeks industry input for future vision

By Siwan

Red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) is seeking levy-payers’ views to help shape the industry’s future strategic direction. An online survey becomes live this week [20 May] to capture the views of levy payers and help inform HCC’s new Vision 2030 – an important strategic document that sets the … Continued

HCC welcomes two new Board members

By Siwan

The Welsh Government has announced the appointment of two new non-executive directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC), the statutory levy body responsible for promoting and developing the lamb, beef and pork sectors. They are Paul Savage and Dewi Hughes. Paul Savage is an experienced leader in food manufacturing … Continued

Authentic farming voices continue as stars of the show

By Siwan

Having farmers leading its promotion of PGI Welsh Lamb has continued to reap considerable success for Hybu Cig Cymru – Meat Promotion Wales (HCC). The major multi-platform ‘Uniquely Welsh. Experts in their field’ campaign has built on the success of previous years by continuing its focus on real-life stories from the Welsh farming community, with … Continued