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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC Conference 2024: Succeeding in global and domestic markets

By Nia

Global and domestic demand drivers for the world-leading PGI Welsh Lamb and PGI Welsh Beef brands will be explored during this year’s Hybu Cig Cymru – Meat Promotion Wales (HCC) Conference, titled ‘Succeeding in global and domestic markets.’ Held on the Showground in Llanelwedd on Thursday 14 November, the event is not to be missed … Continued

Put your Best Sausage Forward Competition Launched for 2024

By Nia

The annual competition is back with a bang(er) Hybu Cig Cymru – Meat Promotion Wales (HCC)’s Best Sausage Forward Competition is back for the sixth year, now with two categories for pork producers to compete in. This year the competition is being held in the Autumn and butchers and pork producers have two opportunities to … Continued

Family farms are an essential component in the patchwork of rural life

By Nia

We’ve heard this many times over the years and the data is there to prove it – farming and our farming families in Wales are crucial to our social, economic and environmental fabric. Without them food production and food security would suffer; our landscapes would deteriorate; biodiversity would be in severe decline and our language, … Continued

HCC enjoys revamped Royal Welsh Show

By Nia

By Laura Pickup, Head of Strategic Marketing and Connections Blink and you’ll have missed it, the 2024 Royal Welsh Agricultural Show has been and gone for another year. This pinnacle event in the farming calendar never disappoints and, though we had a revised stand and overall presence, we certainly weren’t smaller in exposure and engagement. … Continued

Welsh Lamb features in Highest High Tea in Dubai

By Nia

Recently, PGI Welsh Lamb featured at the Highest High Tea showcase event in Dubai in collaboration with the British Embassy and the Food is Great campaign. Taking place at the world-famous Burg Khalifa, PGI Welsh Lamb featured in a high tea menu curated by Michelin star chef Vineet Bhatia MBE. A host of influential individuals … Continued

HCC looks forward to Garth Country Fair 2024

By Nia

Bringing farming closer to consumers and showcasing the important role food producers play in the community in a family-friendly way are just some of the positive outcomes expected from this year’s Garth Country Fair. Hosting the special event, which is now in its third year, are Hybu Cig Cymru – Meat Promotion Wales (HCC) campaign … Continued

HCC announces the first members of Meat Minds

By Nia

Ten individuals from across the red meat supply chain have been named as the first intake for the new and exclusive Meat Minds programme by Hybu Cig Cymru – Meat Promotion Wales (HCC). Launched back in May by HCC, the main aims are to bring passionate and enthusiastic individuals together to develop their knowledge and … Continued