Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
From consulting with industry to cooking with consumers, Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a busy schedule of events at this year’s Royal Welsh Show (Monday 21 – Thursday 24 July 2025). HCC’s presence will form a key part of its engagement work around Vision 2030 – an important strategic document … Continued
By Nia
PGI Welsh Lamb and PGI Welsh Beef will have a spotlight in the American market as Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to exhibit at the New York Summer Fancy Food Show. Alongside Welsh Government, HCC will be leading representatives from Dunbia and Kepak at the New … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has been sharing its latest resources with teachers and educators at the recent National Education Show held in Llandudno. Representatives from HCC engaged with teachers and industry professionals to share some of their food and farming classroom resources such as their recipe … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) urges farmers to be aware of latest Welsh Government advice around Bluetongue and movement restrictions. Bluetongue virus is primarily transmitted by midge bites and affects cattle, goats and sheep. The impacts on susceptible animals can vary greatly – some show no clinical signs or effects at all, … Continued
By Nia
Top salespeople from a leading foodservice supplier in Italy have recently visited Wales as part of an inward mission organized by Hybu Cig Cymru – Meat Promotion Wales. In collaboration with red meat processor, Kepak, five top-performing sales people from Polo Ristorazione visited the Kepak processing site in Merthyr Tydful as well as visiting a … Continued
By Nia
Eye-opening, inspiring, informative! Some of the words used by the outgoing group to describe the Meat Minds programme which is now open for applications from motivated people working in Wales’ red meat supply chain. Launched last year, Hybu Cig Cymru – Meat Promotion Wales (HCC) has received an extremely positive response to the initiative and … Continued
By Nia
Cooking with children, speaking at seminars on sustainability and judging young shepherds – just some of the activities undertaken by the Hybu Cig Cymru – Meat Promotion Wales (HCC) team at the busy NSA Welsh Sheep event last week. The biannual sheep sector showcase held at Tregoyd Farm, Brecon was an excellent opportunity to engage … Continued
By Nia
The HCC team has been out and about in recent weeks, representing the Welsh red meat industry at conferences and events. Dr Heather McCalman, HCC’s Research, Development and Sustainability Executive attended the British Society of Animal Science (BSAS) Conference in Galway where she presented information on HCC’s vital Research and Development activity. This includes involvement … Continued
By Nia
Restricted international and domestic beef supply has fuelled a near 40 per cent increase in cattle deadweight prices in just nine months- trends that anticipate the imminent breaking of the £7 per kilo threshold. Beef price records are being smashed virtually every week as supply tightens, not only in the UK, but across Europe as … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) recently held an exclusive Sustainable Supper Club for journalists and bloggers in Cardiff. Held at the Asador 44 restaurant in Cardiff with chef Owen Morgan, journalists were joined by farmers Ben and Ethan Williams who were able to answer questions on how PGI Welsh Beef is produced, … Continued
