Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
The RamCompare project is celebrating its tenth anniversary in 2025 and is seeking new rams to join this year’s breeding season. The national progeny test, launched in 2015 and joint-funded by Hybu Cig Cymru (HCC) and the Agriculture and Horticulture Development Board (AHDB), needs rams or semen from performance-recorded, terminal sire breeds. Bridget Lloyd, RamCompare … Continued
By Nia
A celebration of PGI Welsh Lamb is set to take place in the heart of the lucrative middle east market as Welsh red meat promotion body, Hybu Cig Cymru – Meat Promotion Wales (HCC) exhibits at the Gulfood tradeshow and hosts an exclusive event at the British Embassy in Dubai. HCC’s trade team is joining … Continued
By Nia
Vets and sheep farmers from across Wales are invited to join an informative webinar on how to manage thin sheep and when to investigate and treat iceberg diseases in flocks. Held on Monday 17 February, the webinar – titled ‘The tip of the iceberg – what is contributing to thin sheep in flocks?’ – will … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) is targeting red meat misinformation through the launch of a newsletter targeted at health professionals. The Red Meat & Health Bulletin is a bilingual, quarterly update from HCC for individuals working in healthcare looking for evidence-based information around red meat and health. … Continued
By Nia
Prime lamb and beef average deadweight prices reached new record highs during 2024. The prime lamb average reached a new historical high when crossing the £8/kilo mark in the spring, and beef achieved a similar status when passing the £5/kilo mark in mid-September. Both made substantial gains over the course of the year. In a … Continued
By Nia
The results of a recent study support HCC’s crucial mission to educate consumers on the health benefits of red meat as part of a balanced diet. The research shows that just under half the UK consumers questioned said they aren’t getting enough protein in their diet, with 2 in 5 (43%) adults unsure they consume … Continued
By Nia
After an extensive recruitment exercise José Peralta has been announced as the new Chief Executive of the red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC). José brings with him a wealth of experience having worked for over 25 years in the UK meat industry at Managing Director level. Past roles include … Continued
By Nia
Commercial beef and sheep farmers from Wales are sought to participate in a project that looks to develop breeding strategies that reduce greenhouse gases. The aim of the ‘Breeding better beef and sheep’ project is to help UK red meat producers make better breeding decisions that are also practical and affordable. Working in partnership as … Continued
By Nia
The UK flock decreased by 785,800 head to 31 million – the smallest flock size recorded for 13 years – the recently published UK June Survey shows. Defra data indicates the total sheep and lamb population in the UK fell by 2.5 per cent year-on-year from 31.8 million to 31.0 million head in June 2024. … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a multimedia campaign to promote PGI Welsh Beef. The campaign, titled Welsh Beef: Naturally Local features advertising on some of Wales’ premier television and radio stations to promote one of Wales’ most iconic food products. Radio adverts and a special … Continued
